Sarah Justus

Few of my responsibilities include: - Heading Field Marketing for a high performing city - Bangalore - Leading a team of 15+ Student Marketeers to drive product trial and increase consumption frequency across campuses and urban spaces in Bangalore. - Conceptualize and execute innovative marketing initiatives, supporting key 3rd-party events and bringing owned Red Bull properties to Bangalore. - Bring global projects to the city with a localised touch. - Engage with opinion leaders to amplify brand messaging and reach target audiences effectively. - Manage vendor relationships to ensure seamless execution of campaigns and activations across various touchpoints. - Focus on driving brand presence during key "At work" occasions, leveraging Bangalore's robust corporate ecosystem. - Develop targeted strategies for the fitness occasion, capitalizing on Bangalore's growing fitness culture to enhance brand engagement. - Maintaining inventory, stock with regular audits. - Continuously monitor performance metrics to optimize campaign execution and improve overall brand visibility and engagement.

- Led and executed high-performing client campaigns for top brands (Infosys, Sephora, Lyca Mobile, Ajio, Myntra, McDonald's), delivering measurable results across digital platforms via AR,VR technology. - Spearheaded the company’s participation at GITEX Dubai, managing booth setup, brand storytelling for AR & VR tech and engagement strategies to position the brand competitively on a global stage. - Managed influencer marketing programs with 500+ creators, driving consistent campaign performance, engagement growth, and improved ROI. - Contributed to 10% business growth by acquiring new clients and expanding existing accounts through data-backed strategy proposals. - Planned and executed 360° marketing initiatives across social media, digital, and on-ground platforms, resulting in enhanced brand visibility and engagement. - Played a key role in talent acquisition, facilitating a 25% team expansion and supporting onboarding and capability development. - Developed and implemented innovative marketing strategies for 3rd-party events, boosting brand awareness and exposure among target demographics. - Organized and executed in-house engagement events, increasing employee satisfaction and fostering a stronger internal brand culture. - Collaborated cross-functionally with creative, strategy, and client servicing teams to ensure seamless campaign delivery and exceed performance expectations.

- Key asset of the sampling team driving brand image & trial in Karnataka. - Successfully executed several marketing and sales campaigns, consistently recognized as a top-performing asset to the team. - Developed impactful marketing plans to drive sales, earning the title of “Sales Machine" - Won an award at the National Consumer Collecting Conference for Special Sales Initiative. - Brain-stormed & executed innovative brand-love building concepts on university campus. - Assisted in creating business plans and reports, contributing to strategic decisions and campaign success. - Collaborated with opinion leaders AKA influencers and Red Bull Media House, leveraging resources to amplify the brand's visibility and reach. - Ensured premium availability & visibility of brand in all POS accounts & on university campus.