sarah glassman

As Senior Affiliate Manager at Weiss, Inc. I was responsible for all new customer acquisition to all Weiss Research divisions. Through A/B testing and tireless tweaking of ads, subject lines, blast copy, etc. as well as negotiation with vendors and partners I was able to get very efficient in terms of ROI very quickly and bring over 50,000 new, highly qualified paid customers to Weiss who continue to be a rich source of revenue to each of the company's divisions.

As marketing director of the Uncommon Wisdom Daily division of Weiss Research I was responsible for new customer acquisition via paid advertising and strategic partnerships, as well as maximizing revenue from new and existing customers through thoughtful up-selling, cross-selling and internal product/campaign launches. I worked closely with other departments overseeing and being deeply involved in the copy process from conception to production through execution and retention.

As E-Commerce Manager at Agora Publishing I was responsible for all new customer acquisition to The Sovereign Society, including building a large, highly qualified e-letter list via lead generation (Google AdWords, SEO, Yahoo, display advertising) and paid acquisition. I was also responsible for the monetization/breakeven/ROI on those leads/acquisitions. I built campaigns from concept through upsell and gauntlet analyzing both short- and long-term data to constantly tweak campaigns, experiment with creatives to maximize efficiencies.

As Managing Editor of The Sovereign Investor, I took complicated, technical raw editorial submitted by editors and used stories, depictions, and easy-to-understand language to make it accessible (even enjoyable) to laymen. Responsible for all e-letter revenue, I worked closely with the copy chief to plan internal marketing campaigns and chose and assigned daily editorial pieces based on marketing themes. I kept multiple editors on track and under deadline and wrote ads and sales pitches into daily e-letter as well as email blast advertising copy.

As Sales/Member Services Manager at The Sovereign Society division of Agora Publishing, I led teams of salespeople and customer service representatives, training them on complex investing and trading products including forex and options, as well as offshore asset protection solutions, sales best practices and business ethics while maximizing the team's efficiency in managing a heavy workload in a fast-paced environment. I was also responsible for proofing each forex and options trade alert for trade accuracy before deployment, and I went above and beyond for our customers - personally creating series of educational videos breaking down complex trading concepts into clear and simple instructions as well as creating quick-start guides for each trading service to encourage new traders to get started right away for retention purposes.

Direct response marketer responsible for new customer acquisition and gross sales and ROI growth for Wellness Research, Primal Force and Pure Radiance brands.

Activities and Societies: Senior Class President, Junior Class President, President of Exchange Club, Homecoming Queen, Student Council (AKA Student Government), Head of School Beautification Committee, National Honor Society, Girls State, Pathfinder Nominee in Economics, Dual Enrollment (college classes during high school), Varsity Soccer 4 years, Varsity Track and Field 4 years, Varsity Cross Country 3 years, Varsity Flag Football 2 years, JV Volleyball 1 year, ASPIRA, Advanced Chorus

What did you do as a student at University of Florida?" LinkedIn asks. I studied business and linguistics. And poetry and religion. Favorite subjects included every kind of economics class, business law, game theory, poetry writing, every socio-, psycho-, or neuro-linguistics course, Judaism and Sanskrit. An omniphile, I dreamed of being an economist, a poet, a linguist. I still have too many passions! Activities and Societies: Alpha Kappa Psi Business Fraternity, Young Entrepreneurs Club, Investment Club, Secretary of Undergraduate Economics Society, Vice President SADD (Students Against Destructive Decisions), Women's Choir, Teaching Assistant Business Law