Sarah Eschlberger

- Build long-term partnerships and enhance client success through proactive communication and tailored solutions. - Coordinate cross-functional teams (Client Services, Creation, Content, Social Organic & Paid, SEO, SEA, UX/UI, Development) to develop innovative solutions aligned with client needs and goals. - Develop and implement successful marketing strategies and enhance website performance. - Introduction and implementation of web and online shop accessibility as a new service offering within the company, from strategy development to process design and implementation - Deliver excellent customer service, acting as the primary liaison between the company and clients. - Manage budgets efficiently, providing regular financial reports to stakeholders. - Promote a culture of collaboration and shared success within the organization. - Mentor and guide team members, supporting their professional growth and development. - Oversee and manage a team of approximately 25 people, including direct reports and project teams. - Ensure effective coordination of teams to deliver exceptional results and handle personnel responsibilities, including performance evaluations and training. Client portfolio: - LAMY eShop relaunch (EU & international), full digital funnel, campaigns, collaborations, content productions - IQOS storefinder & rewardshop - Aconext website relaunch with focus on career portal - immo-docs website relaunch with focus on integration of estates properties in real time - nonplusultra website relaunch & content production - dress-for-less eShop paid performance

- Primary point of contact for key clients, focusing on maintaining and growing these relationships - Advanced strategic consulting for clients, especially in areas of digital marketing and social media strategies - Leading and managing complex client projects on a national and international scale - Collaborative development and conceptualization of comprehensive marketing campaigns for clients - In-depth analysis and presentation of actionable insights and emerging market trends - Enhanced project management responsibilities, overseeing campaign execution and timelines - Supervising budget control and financial planning for client projects - Contributing significantly in pitch presentations and new business development efforts - Mentoring and guiding junior account management staff

- Development of strategies and concepts for B2C communication, as well as project management, execution, and presentation of analyses to the team and department heads - Development and evaluation of new digital product ideas and technologies for the LaVita app - Lead video and content productions with influencers for health programs, overseeing concept development, contract management, filming, and final delivery - Coordination and project management with the software development team and the entire marketing department

- Co-led the establishment of an internal start-up, building up and managing 6 retail stores and fostering cross-functional collaboration. - Optimized communication between HQ, warehouse, and stores, ensuring efficient product launches and logistics processes. - Contributed to business plan creation and KPI tracking, aligning with strategic objectives. - Conducted performance analysis and presented growth strategies to management, driving profitability and operational improvements. - Managed store inventory, created monthly collections, categorized products (A/B/C) by performance, and oversaw product lifecycle. - Partnered with IT to develop and enhance internal tools, streamlining workflows and improving data accuracy.

- Preparation of sales and profitability analyses and KPI tracking to execute online merchandising actions - Development and implementation of online marketing campaigns and their analysis in close collaboration with CRM