sarah edkins

* Turtley Strawesome strives for a rad no BS approach to promoting reusable alternatives to our plastic addiction. * Educating and inspiring businesses and cafes to go plastic free. Successfully stocked at Scenic World, Beach Burrito, Quoin Turtle Rehabilitation Centre, Lady Musgrave Island, Mon Repos Turtle Centre and many more. * Create and develop brand identity/voice * Build brand strategy from the ground up * Identify target markets and current trends * Content creation and social media management * Website development and user experience * Packaging design * Shopify platform

* Account Management of Mangrove, our distribution partner. Driving advocacy for Herradura; implementing strategy for el Jimador; and successfully launching Old Forester in the UK * Collaborated across marketing, sales and Mangrove to implement brand strategy * Strived for results and ensuring alignment between brands and sale force. * Responsible for creating and implementing el Jimador’s key trade pillar; sourcing and activating for Day of the Dead in the on premise * Responsible for organizing tequila shipments from Mexico to the UK. Ensuring that forecasts are updated regularly responding to volume driving activity * Managing and supporting the Herradura Brand Ambassador. Implementation of the first ever National Herradura Cocktail competition. * Contribution and collaboration to the strategic choices and annual brand plan. * Account management for UK’s largest Whisky estate. Implementation of consumer facing brand activation in store and driving Jack Daniel’s Single Barrel, barrel sales. * Completed the sale of numerous Jack Daniel’s Single Barrels for The Whisky Shop.

* Project lead for Jack Daniel’s Experience festival program in Europe. * Agency management - managing and nurturing relationship between agency and brand marketing, strategy and digital teams. * Budget management of £1million * Social Media Manager for the program experience – Facebook & Instagram. Maximising reach and engagement globally. Content scheduling, evaluation and collaboration between departments. Brand Ambassador Management including festival program logistics for them. * https://www.facebook.com/JackDanielsExperience?fref=ts

* Day to day management of social media channels * Activity planning across campaigns periods to fulfill brand objectives * Developing content concepts, working with creative team to refine artwork and copy, and posting, monitoring and responding to comments * Develop and refine social strategies with festival team * Produce regular reports on campaign specific activity including recommendations

Working with major International Corporations, HP, IBM, P&G.

* Area portfolio management of 11 brands covering South UK. * Targeting influential trade outlets, growing relationships and building strategy for each account. * Territory management and strategy. Targeting influential trade outlets, growing relationships and building strategy for each account. * Developing insights in competitor activity and creating evaluations for brand team. * Investment evaluation and sign off from Sales Reps, maximizing communication between them and brand team. * Trade activation of music festival sponsorship; managing budgets and collaborating between brand team, trade marketing and sales.