Sarah Collins

Responsible for acting as interim Sales VP for Strategic Customer Channel, $1.2B NSV. Customers included Costco, BJ’s, Value Channel, Drug Channel, and Target.

Responsible for taking on cross-functional role for career experience diversity and development leading marketing for Skittles & Life Savers confections brands, $460M NSV. Delivered +8% NSV growth through collaborative partnerships with agencies and sales teams.

Responsible for U.S. Gum & Mint Customer Marketing Team. Key member of both the Sales Leadership Team and Marketing Leadership Team. Responsibilities include running annual planning process, setting annual sales strategies and targets, serving as the key liaison between Consumer Marketing, Supply Chain, and other internal teams to our direct selling organization, development and management of the national trade budget and guidelines.

Responsible for sales execution in Club, Value Trade & E-Commerce channels. Responsibilities included development of new cross-functional team to develop multi-year, insights-led custom pack strategy & pipeline for these growth channels, developed new customer engagement strategy including Joint Business Plan with cross-functional (Finance, Consumer Marketing, Supply Chain) involvement & accountability. Drove growth across channels of 20%+, executed full package restage in Club and won Team of the Year in 2012. Scope included leading a team of 6 associates, $300M+ NSV.

Responsible for leading sales and growth for Walgreens. Responsibilities development & execution of new Joint Business Plan process, development of cross-functional team, including Category Management, Insights, Finance and Supply Chain, to fully engage customer across all areas of the business. Scope was $100M+ NSV, +18% growth.

Responsible for U.S Walmart & Sam's Club Category Management Team. Responsibilities included developing new team to deliver multi-year insights & support plan to drive long-term value and partnership with these key customers, worked with Walmart Global Category Management team to develop best practices in metrics and assortment, selected as primary vendor to work with Walmart on new shelving initiative in 2007 and laid foundation to secure Advisorships. Scope included hiring 6 new associates, opened Wrigley's first office in Bentonville, secured first-ever Advisorship at Sam's Club.

Responsible for driving insights-led sales materials and tools for the confections & seasonal businesses. Responsibilities included development of new Category Management Toolbox, an easy online library for sales people to access tools, reports and insights, developed new Shopper Decision Tree for confections & seasonal businesses, developed shelving guidelines, analytical training & tools for sales.

Responsible for driving new category management partnerships with key retailers in the central Midwest and developing tools for sales personnel. Secured Category Captainship at Supervalu & Roundy's, the biggest chains in this geography. Scope included supporting the Midwest region with 50+ customers and 150+ sales personnel.

Responsible for purchasing & growing the Candy & Snacks category for 1200+ corporate-owned stores. Responsibilities included developing growth strategies for candy & snacks, P&L ownership, vendor negotiations, partnership with Store Operations to meet mutual goals and partnering with the franchisee-owned central buying group to leverage scale with vendors. Scope included 1200+ corporate stores, managed 2 analysts.

Responsible for execution & analysis of National Strategy to regional, corporate-owned stores and developing local opportunities to drive growth. Responsibilities included multiple categories including cigarettes, candy, snacks, carbonated beverages, e-commerce & services. Scope 300 corporate owned stores.