Sarah Borah MSBA, MLS (ASCP)

• Develop and drive the North America Hematology and Urinalysis strategy including major new platform commercialization and initiatives to drive growth. • Portfolio valued at $250M with 3% core growth achieved in 2023 • Deliver clinical market development strategies that leverage buying and clinical decision-making process to drive adoption of novel technologies. Utilize decision maker insight to develop content strategy. Work in close partnership with Medical Scientific Affairs and Sales team to develop and implement successful strategies. • Maintain segmentation expertise of target markets to deliver a strategic plan supporting year on year growth with clear targets, tactical approach, and metrics. • Lead and manage a team of Hematology & Urinalysis Marketing and Clinical Marketing professionals to deliver results. • Deliver targeted marketing activities aimed at moving customers through the buying cycle including: o Promotions and lead visual management to track impact. o Customer content & communication strategy • Deliver targeted clinical marketing activities aimed at the clinical adoption and utilization of MDW including: • Deliver innovative marketing materials & promotional programs to increase clinical adoption of MDW across Beckman Coulter Hematology customers. • Develop MDW marketing materials & promotional programs to improve our product differentiation and increase our competitive win rates in Sysmex accounts. • Partner with the NACO Hematology leadership • Provide field sales support by removing roadblocks to closing business, stepping in to assist shepherding deals to close as necessary, coordination of cross functional resources to rally and win at key accounts and assess competency. • Maintain regular contact with existing customers to strengthen relationships and ensure satisfaction with products, solutions and services offered and KOL development

• Successfully Launched a new Influenza Diagnostic Product to the US Market • Analyze market segment opportunities and develop strategies to penetrate those markets • Develop key promotional campaigns focused on customers and also distribution partners • Serve as product champion to senior management, sales, manufacturing and technical support • Work with Global business units on key initiatives and market development activities • Training national field team and national distribution teams • Forecasting, acquisition modeling and market analysis utilizing various unique market approaches

Abbott Rapid Diagnostics

• Top Sales Rep for Alere Acute Care Division 2016 o 107% above goal of $7.8 million sales territory o 119% above goal for influenza • New product launch first sales rep in the country to obtain a signed contract for new POC flu testing platform • Placed 80 POC molecular flu instruments in first year and half on market totaling over $1 million in revenue and helped educate national sales team • Helped develop marketing plans, pricing strategies, competitor guides • Nominated to sales advisory committee working with senior leadership on driving sales • First rapid molecular flu Alere i contract with large national IDN • Alere Sales “Rookie of the Year” Award 2014 • Moved territory to top 10 with less than one year in territory • Identified sales opportunities and capitalize on them including capital sales, reagent rental and leasing • Renegotiated contract extensions totaling more than $2 million for cardiac markers

• Alere Champions Club winner 2012 for technical support • Project manager for many successful Triage and Epoc implementations. Guided customers through the implementation process, validation studies, providing training and go-live support and assisted with establishing cardiac and sepsis protocols leading to increased product utilization • Performed many laboratory validation studies to meet CLIA, COLA, JCAHO and CAP requirements and customer satisfaction • Served on multiple national project teams including working with marketing on implementation task force to redefine and improve the overall implementation process and working with scientific affairs on validation software for field and led team to train field on new software, RALS • First person on ASC west team to establish successful sepsis protocol for hospital system • Supported sales in territory by identifying opportunities and threats to business • Worked closely with team (AE,CC,Technical Service and marketing) to troubleshoot and ensure quality of the Triage and Epoc products • Helped develop competitor marketing material for TOX product • Developed product communication emails for sales team to use to generate leads • Watched for market trends with all products through various sources

• Assisted in establishing an efficient, organized, successful medical laboratory that meets the needs of the new 30 bed hospital • Developed and implemented new Standard Operating Procedures in compliance with CLIA and GLP regulations. • Validated testing procedures and established normal ranges during implementation • Worked on Beckman-Coulter analyzers and Biosite triage meters • Performed Quality Control measures and troubleshooting • Worked in chemistry, hematology, urinalysis and blood gas • Established good working relationship with other departments, doctors and nurses

• Oversaw operations for laboratory chemistry department with > $250,000 in diagnostic testing each year • Wrote and implemented SOPs • Conducted clinical validation studies • Processed, interpreted, analyzed blood and fluid using Roche Hitachi chemistry analyzer, Cell Dyne 3700 hematology analyzer, the abbott istat blood gas analyzer • Communicated results to clinicians and students • Provided training to colleagues • Coordinated work flow and research samples • Practiced quality control and troubleshooting problems • Modified testing applications to meet clinical researchers’ needs

Masters of Science in Business Administration

B.S. Medical Technology