Sarah Barry

-Develop and present integrated strategies on an ongoing basis for clients including General Mills, Energizer, and Storck; utilizing cultural, consumer, media, and competitive insights to inform media planning and business decisions. -Onboarded General Mills and devised strategies for over 10 brands in under 3 months, establishing strong client relationships that led to increased involvement in high-profile projects, such as Super Bowl campaigns. -Built the Commerce Strategy team for General Mills by recruiting and managing two junior strategists, and streamlining collaboration with existing strategy and commerce teams. -Demonstrated the impact of strategic work for Storck, resulting in a 25% increase in the strategy team's scope for their business. -Cultivate the wider strategy discipline by leading a team of up to three junior strategists and collaborating with senior leadership to refine tools and processes. -Design and execute qualitative and quantitative research projects, delivering actionable insights for target audiences.

-Crafted and presented 50+ compelling media strategies for prominent clients (H&M, Estee Lauder, Spotify, Hershey), integrating cultural, consumer, media, and competitive insights into actionable narratives for campaigns -Orchestrated and synthesized global strategy initiatives across 20+ markets, delivering consistent guidance to teams and ensuring alignment with strategic objectives. -Mentored 3 junior team members, overseeing apprenticeship and internship programs, and facilitating seamless onboarding for senior-level new hires, including UM’s Global Chief Strategy Officer. -Produced and delivered 5+ thought leadership pieces on topics spanning Sustainability, Gen Alpha, and the Body Positivity movement. -Guided the introduction of new clients (Storck, Eargo) to strategic work, fostering understanding and appreciation for the strategic process.

-Streamlined data-pulling process and created audience profile templates for the agency. -Coded, sized, and developed profiles for 100+ audiences. -Conducted market and cultural research to support strategic narratives.

-Organized, facilitated, and took notes for Strategy team brainstorms, team building activities, and off-sites. -Managed calendar, inbox, travel, and expenses for the Chief Strategy Officer and Global Chief Media Officer.

Gallatin School of Individualized Study (NYU) -Managed, set up, and broke down a wide range of high profile productions, events, and lectures -Programmed and operated lighting and sound systems, hung and focused lights -Loaded in and out full scale productions and managed & executed rigging/set building -Fulfilled a variety of other management and technical needs specific to each production

Studied Abroad in the NYU Tisch Special Program for Playwriting in London, UK (Fall 2014)