Sarah Alqarni

Marketing Director @ Local Content And Government Procurement Authority

About

Marketing leader specializing in digital media and integrated campaigns, with over 10 years of experience since 2014 across both private and government sectors. I have planned, executed, and optimized 300+ digital campaigns, alongside offline activations, with a constant focus on enhancing user experience, generating qualified leads, and turning analytics into clear, actionable decisions.Recently, have been responsible for leading the marketing workstream for the first edition of the Local Content Forum and the first edition of the Local Content Award, working within a larger cross-functional team. My role focused on positioning, messaging, and digital amplification to strengthen awareness of local content and its economic impact.Key projects I’ve contributed to include: • Saudi Vision 2030 launch (2017): media planning and execution • Riyadh Summit: media buying execution • Misk Foundation (Misk Global Forum, Misk Art) (2016–2017): online advertising • Ithra “#لرؤية_الغد” campaign • Ministry of Housing (2017): communications and media buying plans • General Entertainment Authority (2018): planning and media buying execution • EXIM Bank launch (2019–2020) • “Saudi Made” (2020): campaign planning and execution, including website launchI’m driven by clear impact: stronger brands, smarter spend, and campaigns that actually perform.

Country

Saudi Arabia

City

Riyadh

Industry

Government Administration

Skill

Budgeting, Google Adwords Professional, Market Planning, Twitter Marketing, Google Adwords, Online Marketing, Social Media, Facebook Marketing, Social Media Marketing, Photography, Digital Marketing, Analytical Skills, Data Analysis, Marketing Strategy, Digital Media, Online Advertising, Marketing, Advertising, Digital Strategy, Media Planning

Experience

Marketing Director

Local Content And Government Procurement Authority

2026-3 - Present · 7 mos

Senior Marketing Manager

Local Content And Government Procurement Authority

2024-3 - 2026-3 · 2 yrs 1 mo

Marketing Manager

Local Content And Government Procurement Authority

2023-3 - 2024-3 · 1 yr 1 mo

Senior Marketing Specialist

Local Content And Government Procurement Authority

2021-5 - 2023-3 · 1 yr 11 mos

Saudi Arabia

Orchestrated direct & indirect marketing campaigns from concept to execution. Bullied digital marketing strategy, defined KPIs, analyzed performance to benchmark, and forecast results. Managed all internal & external media coverage. Led LCGPA's new website development and E-services, and launch along with its marketing plan. Managed to increase website visits by 45% in 2021, and fellowship across social media channels by 60%. Build and implement SEO strategies, techniques & tactics to increase the number of visitors to LCGPA's website & obtain a high-ranking placement on the results page of search engines.

Digital Marketing Specialist

SAUDI EXPORTS

2018-12 - 2021-5 · 2 yrs 6 mos

Saudi Arabia

Led the Marketing & Communications team for a year and a half. Contributed as a leading member of launching Saudi Made program صنع_في_السعودية#, Saudi EXIM Bank, and Export Gate App. Managed to increase website visits by 75%, and fellowship across social media channels by 85% in one year. Led Saudi Exports new website development & E-services along with its marketing campaign. Assisted in launching Saudi Exports E-training website development along with its marketing campaign. Managed the creation of all Saudi Exports digital channels content, website, press releases, infographics, and producing videos.

Digital Media Planner

MediaCom

2017-7 - 2018-12 · 1 yr 6 mos

Saudi Arabia

- Leading on digital planning and operations for all MEDIACOM Saudi office clients. - Develop strategically solid media recommendations with supporting rationale. - Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process - Manage day-to-day plan changes and maintenance of media plans. - Research and compile competitive data. - Oversee and train junior staff to develop core competencies.

Marketing Specialist

SMAAT Co.

2016-3 - 2017-6 · 1 yr 4 mos

Riyadh, Saudi Arabia

- Handled planning and budgetary control, and manage day-to-day online marketing campaigns for +180 campaigns, across all digital platforms Google AdWords, Facebook, Instagram, Linkedln, and Snapchat. - Main Projects handled: Saudi Vision 2030 (2016), Riyadh Summit (2017); MISK Foundation, Misk Global Forum 1st edition, Misk Art, King Khalid Award (2016), General Entertainment Authority (2016), Ithra لرؤية_الغد# (2016). - Analyze data to determine campaign efficiency. - Review new technologies and keep the company at the forefront of developments in digital marketing.