sarah allan

* Work closely with internal team using proprietary insight communities of customers/prospective customers. * Support insight community research initiatives, including discussions on research design and questionnaire design. * Program market research questionnaires for a variety of clients for both CATI and online feedback. * Survey programming platforms used include Voxco (CATI), Vision Critical (online), and Qualtrics (online).

* Partnered with clients, including one of InsightsNow’s largest clients in the food and beverage industry, to recommend, design, coordinate, and execute quantitative consumer research projects. * Managed multiple projects simultaneously, generally with aggressive two to three week turnaround times. * Led and coordinated internal teams to ensure that questionnaires were accurate in terms of both content and online programming, that questionnaires were consumer-friendly, and that our data quality and final client deliverables were of the highest possible quality. * Delivered insights and actionable recommendations to clients.

Responsible for managing and leading all aspects of market research projects for one of MARC USA’s largest research clients, the Pennsylvania Lottery, including a large-scale segmentation project and a brand and portfolio tracker. Prepared and presented research results to managers and other key members of the client team. Responsible for supporting domestic and international new business initiatives through initiating and completing quick ad-hoc primary research requests, as well as gathering information from secondary sources, and rapidly synthesizing all information into a single educational presentation for senior management.

* Recommended and led United States-based primary research projects for the Sensodyne and Aquafresh Toothpaste brands. * Managed a continual toothpaste tracker that included, but was not limited to, awareness, usage, equity, and advertising awareness of Sensodyne, Aquafresh, and competitive brands. * Managed and led all aspects of a large-scale segmentation/A&U project. Created and presented a summary of the results to upper management, including recommendations for leveraging the research on an ongoing basis.

* Recommended and coordinated consumer research for multiple brands in multiple product categories to support product research and development efforts. * Analyzed quantitative and qualitative research findings and presented results, recommendations and action plans to multi-functional teams and senior managers.

* Managed consumer research for multiple brands in multiple product categories. Recommended and coordinated research to support product development and optimization, marketing, packaging, and category development efforts. * Analyzed quantitative and qualitative research findings and present results, recommendations and action plans to multi-functional teams and senior managers. * Responsible for the supervision, management, training, and professional development of market research/product research coordinators.

Responsible for designing and managing primary qualitative and quantitative research projects to yield specific and actionable consumer insights and recommendations to support strategic business initiatives for the computers and digital imaging business unit.

* Managed all aspects of primary quantitative research projects. * Monitored and maintained relationship with international data collection agency and implemented process improvements to ensure the continued attainment of high-quality data. * Responsible for programming and testing questionnaires for CATI (computer-assisted telephone interviewing).

Assist in a variety of functions for family-owned business, including copy editing for marketing communications distributed via website and/or e-mail contact. Developing a market research plan to obtain customer feedback on several topics, including, but not limited to, in-store and/or on-line shopping experience, brand and product selection, product performance, product needs/gaps, trial barriers, repeat barriers, competitive analysis.