Sarah Alcock

Providing marketing support to Bright and Beautiful North Tyneside, a specialist cleaning services for your home and business. Part of the Bright and Beautiful franchise, they provide cleaning, tidying, laundry and ironing services throughout North Tyneside and Northumberland. Not your average cleaning company, the team is leading the charge for better standards across the industry. Bright and Beautiful North Tyneside consistently receive outstanding reviews from their loyal customer base who love the Bright and Beautiful way!

I was responsible for the overall strategic direction of all client accounts and the management and development of the Client Services Team. Consisting of 13 people, the team was split over three departments, all with separate P&Ls. Key achievement: Restructured the Client Services Team to enable a clearer career progression. The team had undergone a lot of upheaval in the six months prior, including the loss of key staff members. I assessed the strengths and weaknesses of the current structure and identified potential short to medium term risks. The restructure included new job roles within the team to bolster competencies and promotions and pay rises for 'at risk' individuals. Main responsibilities: * Planning and developing client accounts, including offering strategic guidance to the Account Directors * Maintained in-depth knowledge of the client forecast and worked with the Account Directors to ensure controlled management of their P&L * Work with client teams to manage their WIP to ensure client work was delivered on time * Facilitated the creative, digital and client services weekly WIP meetings and resolved conflicts * Writing pitch presentations and tender documents for all new business opportunities * Developed and maintained strong working relationships with clients and third-party suppliers * Lead monthly client service team meetings to share key agency and client news, celebrate successes, provide updates on new trends and deliver training when required * Member of the Senior Management Team.

Appointed to develop and lead the overall ecommerce and digital marketing strategy for the Group (encompassing three websites; scs.co.uk, scsplc.co.uk and the white label furniture site within House of Fraser – houseoffrasermadetoordersofas.co.uk). Key achievements: * Launched three websites on two platforms in a 12-month period (two complex ecommerce builds, and one corporate investor site), including the integration of a new payment service provider * Increased traffic to scs.co.uk by 73% over a four-year period, during which, the site saw a 94% growth in online bookings * Spearheaded the introduction of TrustPilot review invitations, which led to a Trust score of 9.2 (from 1.9) * Built and restructured the ecommerce department to a 12-strong team, enhancing the in-house capabilities across ecommerce and digital marketing Main responsibilities: * Identify relevant digital initiatives and technology to ensure the Groups two ecommerce websites are best in class, delivering against the Groups overall strategy for growth * Lead the digital marketing strategy for the two ecommerce sites (including paid search, display, retargeting, affiliate, earned media, SEO, social media, CRO and basket abandonment) and ensuring the individual campaigns are achieving their KPI’s and returning strong ROIs * Preparing business cases for strategic investment and pitch to the Trading Board * Managing ongoing development initiatives of the Groups two ecommerce websites, prioritising the development roadmap and agreeing functionality releases with key stakeholders and third parties * Educating the Board and the senior retail team on aspects of digital and ecommerce strategy, presenting at key company events and training days * Ensuring the Group websites remain legally compliant * Sit on the Senior Management Team * Team and cross function management * Responsible for a seven-figure ecommerce and digital marketing budget.

Ingenious Rapport was an integrated creative agency, within Communisis plc., I headed up a wide range of accounts, including Hitachi Capital. Key achievements: * Managed the high profile internal launch event for the Hitachi Personal Finance (HPF) brand, which included a mix of ATL and BTL communications * Managed the social media campaign for HPF * Project managed the build of the new brand website * Oversaw complex legal contract negotiations between our legal team and suppliers. I was responsible for developing a the account management team. I also worked closely with the senior management team on new business pitches. Key accounts: Hitachi Capital, Arrow ESC & Travis Perkins

Bezier was an integrated retail services company, whose aim was to help retailers get the very best from their retail space. As part of a small digital team based in the Leeds office, I was responsible for delivering digital products and solutions to internal and external clients across the business. Through working with other value-added service teams, such as insights and VR, we advised and promoted digital innovations that would engage shoppers in the retail environment (both online and in store). Key achievements: * Developing and co-ordinating a 12-month content strategy for the Seven Seas JointCare Zest for Life campaign, with the aim of building shopper engagement and driving customer retention. This included the design and build of dedicated landing pages and management of the editorial process * Project managing the filming of eight JointCare brand videos to add value to other Seven Seas JointCare online tools, including script writing, sourcing suppliers and healthcare professionals * Project managing the build of the JointCare Subscribe and Save functionality, working with the Seven Seas brand team to identify the correct customer journey through the ordering process * Managing product sampling campaigns, and coordinated the design and build of dedicated brand landing pages on boots.com . Key accounts: Seven Seas, P&G, Sony Home Entertainment, Garmin, boots.com

Coolpink was an award-winning creative digital agency based in Leeds. I started at Coolpink as an Account Manager with the sole objective of managing and growing the agency's largest account - DFS. Within two years I had grown the dedicated client services team from 1.5 people to four. In doing so, increasing the turnover on the account by 110%. It was at Coolpink where I really started to understand the role of digital in an integrated campaign. I have worked on a variety of web build projets and overseen countless campaigns. In addition to this, I have personally project managed the build of the DFS mobile site, a multi-currency website and ecommerce site for the retailer. As a result of my success with managing the DFS account, I was tasked with setting up and leading a new retail division within the agency to ensure an equally high standard of client servicing was adopted on other retail focused clients. I managed of a portfolio of accounts with the key objective of driving client retention and business development. Main responsibilities: managing and developing long standard client relationships, forecasting, new business pitches, recruitment, mentoring/development of direct reports and the wider account handling team, planning and project management of complex web builds, brand and campaign development, supplier and third party liaison and management. Key accounts: DFS, Wren Kitchens, Bensons for Beds, Mark Hill Hair Cosmetics and Asda.

RBP is a full service marketing communications agency based in North Lincolnshire. During my two years at the agency I was responsible for developing strategies and implementing integrated marketing campaigns. This included ensuring the profitability of my accounts by anticipating client requirements and identifying new opportunities. Key accounts: Blenheim Developments, Maria Mallaband Care Group (inc Autism Care UK), Mermaid Panels, Henderson Insurance, Michelin Footwear, Hitachi Construction Machinery Europe, BMW Motorrad Main responsibilities: Ad campaign development, proactive PR placement, design & print management, web build, media planning & buying, event organisation, photo shoot co-ordination & management, invoices forecasting and sales.