Sara García

- Lead the evolution of the Always-On strategy into a multi-product framework, aligning marketing, creative, paid media, and product efforts. - Execute 360° promotional campaigns focused on efficiency, engagement, and business growth. - Reposition the credit card brand by addressing key customer pain points and enhancing feature adoption.

- Shaped the value proposition for a key product launch through deep consumer understanding. - Designed and tested messaging strategies that improved launch effectiveness. - Implemented product tracking tools to guide long-term strategy and retention efforts. - Led the multi-product brand strategy to support innovation and business expansion.

- Launched a purpose-driven eco-brand, curating 300+ sustainable products and building partnerships with local vendors. - Designed and executed brand and marketing strategies that drove customer engagement and loyalty.

- Led the innovation pipeline for non-carbonated brands, identifying trends and white spaces. - Designed an innovation framework focused on nutritional and functional benefits. - Managed cross-functional teams to launch innovation projects successfully.

Leader of ad-hoc research, as well as the monthly monitoring of the Coca-Cola TM brand, to detect principal insights in order to connect them to the strategy of the main initiatives such as Fooding, Football, Music and Christmas, to assure a consumer based strategy, and strengthening of the main KPI's and brand recruitment.

Leader of the relationship with one of our principal partners, Nielsen, at a national level for the Coca-Cola system (Company and Bottlers), guaranteeing the quality of all tools, and promoting relevant analysis among all executives.

Coordination of ad-hoc studies, including product tests, VIS tracking, communication tracking, consumption and execution analysis for Del Valle, Santa Clara, VitaminWater and Burn.