Sara Zahedi

Services include: designing digital marketing assets for various campaigns ( email design and web design); developing visual identities ( print materials, packaging, graphic elements.); social media assets and animations; UI development and strategy; conducting market research; and ensuring client brand goals are met in accordance with market trends, target audience and their brand positioning.

• Conceptualizing and designing emails and templates for new rebrand. • Create new shop sites and experiences that connect through email or app roadmaps. • Direct communication with Marketing and eCommerce team to guarantee on-time delivery reflecting marketing calendar. • Conceptualized and designed creative including: homepage features, landing pages, email marketing, digital ads, social media, site banners, newsletters, mobile, A/B testing and animation.

• Responsible for pre-press production, sampling and budgeting Holiday Packaging. • Sourcing materials and solutions as needed for photo shoots and events. • Creating and distributing visual guidelines and product catalogs to internal and external teams, including retailers and licensed partners. • Assisting in production of photography and photo retouching. • Conceptualized and designed creative including: packaging, marketing emails, signage, catalogs and digital advertising.

• Lead in-house graphic designer working directly with Director of Marketing creating all print and digital designs distributed nationally . • Actively participated in meetings with Marketing and Production to develop marketing calendar for digital communication and photoshoots. • Collaborating with Director of eCommerce to develop campaign pages and redesigning check out UX/UI. • Responsible for print budgeting for lookbooks, mailers, and store signage. • Conceptualized and designed creative including: marketing emails, lookbooks (print and digital), store signage, digital ads, trunk show materials, sample sale materials, photo editing, photoshoot assistant, packaging, rebrand implementation.

• Developed floor sets and displays weekly for Upper West Side store location. • Communicate and coordinate with Management to guarantee on-time delivery reflecting marketing calendar.

• Conceptualized and designed digital newsletters, brochures and infographics. • Developed branding materials: icon design, lettering, presentation templates. • Designed and developed client website.

• Provided assistance to customers with printing, scanning, copying, digital archiving, book binding and other specialty services. • Diagnosis and trouble shooting equipment/software problems.

Close customer interaction, strong problem solving skills, professional presentation and appearance, and a large emphasis on punctuality.