Sara Wiland

I am an active and sports-driven person, and my journey started at Peak Performance in the production and sourcing department. There, I worked across a broad range of product categories including denim, shirts, knitwear, tights, swimwear, and accessories. Over time, I developed a strong understanding of collection building, sales analysis, price negotiations, product development, sourcing, and managing deadlines.After six great years, I moved on to Fjällräven, a fast-growing brand with a strong and authentic vision. Together with mountain guides and outdoor experts, we developed functional and durable products while expanding globally. As a Product Developer for the trousers category, I worked with assortment planning, price negotiations, production planning, fabric estimations, and quality control.My next step was Houdini Sportswear, where I became part of a highly skilled team focused on creating sustainable products. Together, we tested, innovated, and developed products while constantly challenging ourselves to find smarter and more responsible solutions. I worked across categories such as fleece, wool, trousers, shorts, t-shirts, base layers, and jackets.I later returned to Fjällräven as a buyer within the Hardware department, where we developed backpacks, daypacks, sleeping bags, and tents.In April 2024, I joined Röhnisch as a Product Manager for Active Wear, working with product development, assortment building, sourcing, sustainability and price negotiation. Today, I work as a consultant within product development, where I get the opportunity to work with different types of products, processes, and collaborations.Core competencies• Strategic & operational sourcing• Supplier collaboration & negotiations• Assortment planning & commercial analysis• Product development & lifecycle management• Cross-functional collaboration • Sustainability in sourcing, materials & production• Process improvement & efficiency