Sara Järvbäck

Category Manager @ Coop Sverige

About

Experienced marketing professional with a strong educational background in Marketing, coupled with extensive international exposure spanning FMCG, Fashion, and Sporting Goods sectors. Demonstrates proficiency in strategic and commercial Product and Category management, encompassing assortment planning, purchasing, and product merchandising. Adept at devising, executing, and refining strategies to foster category expansion and enhance profitability. Skilled in leading cross-functional projects and teams to achieve business objectives and enrich product portfolios across diverse markets, channels, and platforms.

Country

Sweden

City

Stockholm

Industry

Apparel & Fashion

Skill

Marketing, Affärsprocess, Avtalsförhandling, Konsumentinsikt, Kundinsikt, Inköpsförhandlingar, Inköpshantering, Projektledning, Analytisk förmåga, affärsmannaskap, Portfolio Management, Strategic Planning, Project Management, Strategic Thinking, Financial Understanding, Growth Strategies, Category Insights, Business Case Preparation, Merchandising, Buying

Experience

Category Manager

Coop Sverige

2025-6 - Present · 1 yr 4 mos

Solna, Stockholm County, Sweden

Assortment Manager

Coop Sverige

2024-8 - 2025-6 · 11 mos

Solna, Stockholms län, Sverige

Head of Product & Merchandising

CDLP

2022-3 - 2024-8 · 2 yrs 6 mos

Stockholm Metropolitan Area

Head of Merchandising

CDLP

2021-9 - 2022-3 · 7 mos

Stockholm Metropolitan Area

Group Product Manager P&M

Cloetta

2020-8 - 2021-9 · 1 yr 2 mos

Solna, Stockholm County, Sweden

Senior Merchandiser

FILIPPA K

2018-11 - 2020-6 · 1 yr 8 mos

Stockholm, Sweden

Senior Merchandiser Filippa K Soft Sport & Man

Merchandising Manager Training & Athletics

adidas

2014-7 - 2018-11 · 4 yrs 5 mos

Merchandising Specialist Women's Training & adidas by Stella McCartney

adidas

2012-3 - 2014-6 · 2 yrs 4 mos

Stockholm, Sweden

Category Manager Running

adidas

2011-10 - 2012-3 · 6 mos

Stockholm, Sweden

Product Manager/Buyer

TWILFIT by CHANGE Lingerie

2008-8 - 2011-10 · 3 yrs 3 mos

Stockholm, Sweden

Product Manager/Buyer for all External brands

Global Merchandiser Leather Goods & Jewellery

Bottega Veneta

2006-1 - 2008-7 · 2 yrs 7 mos

Milan Area, Italy

Consultant

Envirosell

2005-10 - 2005-12 · 3 mos

Milan Area, Italy

Founded by Paco Underhill, Envirosell is the premier consumer behavior research and consulting firm for commercial environments, integrating analysis of layout, merchandising and operations with innovative techniques and global insights from their team of experienced professionals.

Education

Istituto Europeo di Design

Fashion Marketing

2002 - 2005 · 3 yrs

The course in Fashion Marketing addresses the cultural issues, techniques and methodologies necessary to build an innovative strategic marketing and communication project. Much of the teaching deals with the theme of marketing intended both as a communication tool for the brand and the product, and as a study discipline applied to market logics.