sara brodsky

* Worked collaboratively with the account services team to help develop marketing strategies to reach client goals. * Provided support for projects & marketing initiatives as needed, such as project planning and management, content creation, campaign launches, social media & website support, and product * testing. * Identified industry trends and be able to provide recommendations for marketing products/services. * Served as a contact between the clients and creative team. * Assisted with research projects and new business audits, participating in creative brainstorms when invited by CEO.

* Account Management * Managing a variety of clients to discuss their marketing needs. * Working to devise a campaign that meets the client's brief and budget as well as presenting the ideas and estimates. * Briefing and directing the creative team and art director who will produce the adverts. * Solving any problems and making sure deadlines are met. * Checking in and reporting on the campaign's progress by utilizing tracking numbers to record ROI. * Social Media Management * Managing social media marketing campaigns and day-to-day activities, including: development of relevant content topics to reach the company's target customers. * Create, curate, and manage all published content (images, video and written. * Monitor, listen and respond to users in a “Social” way while cultivating leads and sales via Facebook, LinkedIn, and Instagram Ad Campaigns. * Media Planning/Buying * Collect and analyze information about different media channels, such as newspapers, magazines, radio, films, television, the internet and outdoor media, such as posters and digital billboards.

* Coordinate receipt of artwork and traffic instructions from clients to meet scheduling deadlines. * Schedule and upload incoming creative messages to the digital network throughout the Southwest region (Las Vegas, El Paso, Albuquerque, Phoenix, and Tucson) * Develop a duration and scheduling plan for specific * locations or times for relevancy and engagement * Assist in creative idea generation and, in some cases, design of collateral material for clients (in conjunction with sales & creative) that deliver effective copy for desired messages. * Complete all Digital related WEB Proof of Performance (POP) procedures for clients—report that displays impressions and webcam proofs * Assist and collaborate with sales team on local * presentations, proposals and other sales/marketing * collateral. * Aid Marketing department with clear and engaging * material for Out-Of-Home Assets with Adobe Photoshop and InDesign. * Create promotional one-sheets and digital decks for client presentation * Work through Salesforce, Quattro, and Spotchart on a day to day basis.