Sara A.

• Lead a team of field marketing managers in delivering the pipeline and revenue targets of each key vertical market. • Be instrumental in hiring for field marketing roles and other key positions within the marketing function. • Working alongside the CMO and sales leadership to set the strategy and priorities whilst ensuring they deliver against the objectives of the company. • Establish and implement ways of working across the regions to ensure efficiency of centralised functions. • Manage the field marketing budget and build out a field marketing team in line with company’s growth plans. • Monitor and analyse reports and data in salesforce to ensure marketing contribution to pipeline is seen and measured. • Align with peers in communications, product marketing and digital marketing on a set of multi-channel go-to-market campaigns, enabling the field marketing team to create awareness and generate pipeline for their areas. • Regularly assess the effectiveness of marketing activities and adjust the marketing mix accordingly to achieve maximum ROI for each vertical. • Work cross-functionally with a variety of teams across the organisation. • Work closely as part of marketing leadership with the CMO on major projects such as website redevelopment, brand refresh and marketing automation tool introduction. • Act as a marketing representative and brand custodian within the business.

Delegate of Bahrain Member of the Global ChangeMakers project

To plan, execute and manage Go-To-Market (GTM) strategies for the company. This includes multi-platform marketing campaigns, advertising, PR, events and sales across MENAP, Africa and CIS.

360-degree account management, market research, and content creation. Projects; - National Bank of Bahrain (NBB) B2C, Brand and B2B - American University of Bahrain (AUBH) - ila Bank Client: Bank ABC - Diwan co-working spaces Client: CWK W.L.L Trading - Canadian School Bahrain Client: Kooheji

360-degree account management, market research, and content creation. Projects; - STC BH (previously known as Viva BH) - American Express Middle East AMEX - Huawei Bahrain

The primary role of the Business Development Executive is to prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients. They must then plan persuasive approaches and pitches that will convince potential clients to do business with the company. They must develop a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship. They are also required to grow and retain existing accounts by presenting new solutions and services to clients. Business Development Executives work with mid and senior level management, project management, and creative staff. He/she may manage the activities of others responsible for developing business for the company. Strategic planning is a key part of this job description since it is the business manager’s responsibility to develop the pipeline of new business coming into the company. This requires a thorough knowledge of the market, the solutions/services the company can provide, and of the company’s competitors.

The primary role of the Business Development Executive is to prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients. They must then plan persuasive approaches and pitches that will convince potential clients to do business with the company. They must develop a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship. They are also required to grow and retain existing accounts by presenting new solutions and services to clients. Business Development Executives work with mid and senior level management, project management, and creative staff. He/she may manage the activities of others responsible for developing business for the company. Strategic planning is a key part of this job description, since it is the business manager’s responsibility to develop the pipeline of new business coming in to the company. This requires a thorough knowledge of the market, the solutions/services the company can provide, and of the company’s competitors.

Conceptualise, develop and create exhibitions and event solutions for clients through obtaining proper project briefs, understanding client requirements and working together with colleagues

- Creating radio show content. - Hosting a live show.

Key duties/responsibilities for Project Executive 1. Work closely with clients, owners, architects and subcontractors to develop lasting relationships over time 2. Recruit qualified talent; mentor, coach and train them to perform and ensure effective matching of talent to project scope. 3. Be engaged in, and often times, lead client and project pursuit efforts. 4. Provide oversight in managing all necessary resources throughout the entire project from start-up through closeout and ensure that the Owner''s expectations, budgetary and profitability objectives are exceeded. 5. Participate extensively in the business development process by acquiring and defining projects. 6. Prepares budgets that will achieve profitability objectives while taking into account project-specific challenges. 7. Provide leadership and business judgment on all financial and profitability aspects of projects within position scope. 8. Set appropriate milestones and assign staff qualified to handle the scope and complexity of the project. 9. Ensure that the day-to-day operations of projects are transitioned effectively to Project Managers and Superintendents from Pre-construction when work commences in the field. 10. Participate in, and at times, lead the estimating/budgeting process for competitive proposals.

Sara was granted student of the year award in 2014, during the graduation gala dinner. Highly active and volunteered at many events and activities around campus.