Santosh Kumar Sahoo

Identify and build alliances across sectors with key players of the industry; generating tactical inputs for innovative tie ups/alliances, identify emerging opportunities and trends. . Design and execute strategy for the new business partner i.e. plan and implement sales strategy; market/territory/network mapping, sales planning, review . Create systems and processes for the new alliances . Carry out alliancing activities with primarily with any and every brand which value ads our product offering . Managed Marketing Alliance Activities and opportunities as per scheduled Marketing calendar . Executed planned and promotion opportunities . Management of budgets to achieve Property Financial budget . ATL and BTL activities for all communications of the marketing . Jointly implementing and designing online advertising including: web banners, SEM, SEO campaigns for key hotels and actively guided function team to drive Social Media presence for critical brands. . Coordinating with Advertising Agency, Media buying Agency and Merchandising agencies to develop Copy, Campaigns, Promotions, Labels and various Advertising Material & Artworks . Racking upcoming media innovations and updating vendors on POP's, Outdoor Advertising, Printers, Publications, Channels, etc. . Guided function team to drive Social Media presence for critical brands. . Responsible for collaterals, corporate gifting, . Executed various spot and paid Marketing & Branding opportunities offers and packages in conjunction with Brand managers . Working with agency & partners to design layouts and creatives for the promotions offer pages and other marketing collaterals . Handle Bookers loyalty program for Kamat Hotels Odisha units. .PR

Bachelor In Arts