Santiago Parra

• Headed the financial, fiscal and legal structuring process of more than 20 hotels per year including due diligence, negotiation and acquisition of land plots and hotels allowing HCITY to put into operation one hotel every 3 weeks on average since promotion. • Launched and led Asset Management Division to monitor and optimize hotel inventory returns achieving a ROE of 40% on a US$ 1.1 billion portfolio of assets by accelerating stabilization phase 35%, implementing an end-to-end property remodeling process tied to incremental returns and closing commercial space leases for more than 7,500 m2. • Spearheaded equity and debt raising processes including a US$ 300 M real estate investment trust (FIBRA) transaction, 60 credit lines for US$350 M from global and domestic banks and interest rate hedging strategies for US$ 2.0 B and the first syndicated loan facility in the history of HCITY. • Chaired Altabix fund, a US$20 M AUM corporate venture capital fund invested in 8 hospitality and technology related start-ups with annual returns of 25%. • Lead the Sustainability Committee, managing ESG practices and initiatives equivalent to 8.3% of net profits during 2019, as well as making HCITY the first hotel chain in Latin America to report under SASB standards.

• Devised, orchestrated and executed the international expansion strategy of HCITY in Costa Rica, Colombia, Peru and Chile including the development supervision, real estate legal and fiscal structuring, talent acquisition, permits and license securing process and financial funding of a US$ 100 M business plan across the region. • Formulated and presented to HCITY’s board financial feasibility analysis for more than 110 hospitality projects, including mixed use properties (hotel, offices and commercial space) in Mexico with an approval rate of more than 90%. • Pioneered land bank building process allowing HCITY to accelerate development pace from 5 hotels to 25 hotels per year implementing valuation analysis of potential projects, minority interest acquisition and relationship building with 27 strategic partnerships with local players in Mexico, Central America, Colombia and Chile.

• Planned, coordinated and operated a $100 M private placement with the Morgan Stanley Real Estate Fund and the International Finance Corporation to fund a 50 property business plan. • Implemented an integral financing program for US$ 65 M to fund growth of 25 hotels with global and domestic banks through alternative financing structures securing debt in the 2008-09 global recession. • Conducted refinancing process of 50% of hotel portfolio, improving debt cost and unloading financial obligations to favor a low leveraged capital structure and leading process for obtaining investment grade rating from S&P and Fitch.

• Planned and rolled out the joint venture between Molson Coors Canada and Grupo Modelo for the imports, distribution and sale process of the Modelo beers in Canada. The partnership represented a US $300 M revenue increase for the company during the first year. • Headed acquisition and strategic partnership of Nestlé Waters Mexico bottled water distribution, increasing Modelo’s sales US $550 M. • Evaluated and researched from a strategic and financial point of view more than 30 potential target companies in the Mexican and International beverage industry.