Santiago Parra Suarez

Fractional CMO, Marketing Consultant & Co- Director @ Impact10X

About

A Little bit about me 😊 🧘🏻 Meditation is a key routine in my life 🚀 Passionate about Innovation 🌏 4 Countries Lived In (Colombia, Chile, Brazil and Australia) 💸 Learning about investment 👥 I love to support social projects that make a difference. ----------------------------------------------------- I am the Co-Founder of Mindesigns, a digital marketing and UX design agency based in Australia. Over the past 10 years, I've helped Australian, Latin American, and international organisations strengthen their digital presence, improve customer experience, and build systems that consistently generate revenue. My work focuses on creating digital strategies, user-centred design, and marketing frameworks that turn online platforms into reliable lead-generation and conversion engines. I specialise in supporting teams that need clarity, structure, and scalable digital processes to grow. ----------------------------------------------------- About Mindesigns Mindesigns helps businesses build high performing digital ecosystems that attract, convert, and retain customers. We combine UX research, interface design, SEO, paid advertising, and CRO to ensure companies invest in digital activity that actually delivers results. Our approach focuses on improving user experience, creating clearer journeys, and designing predictable systems that bring more leads and stronger engagement. www.mindesigns.com.au ----------------------------------------------------- How will you benefit from our services? ✔ Actionable insights to refine campaigns, improve UX, and increase conversions ✔ We have a strategic approach to monetizing users and web traffic into a frequently paying revenue. ✔ Communicate efficiently how your business adds value to your customers with a unique customer experience. ✔ Get ongoing support and actionable advice on improving your digital presence. To Learn More about our services, please message me on LinkedIn to book a call!

Country

Australia

City

Sydney

Industry

Management Consulting

Skill

Marketing Strategy, User Experience (UX), Digital Marketing, Agile Methodologies, Microsoft Office, Servicio de atención al cliente, Investigación, Marketing, Creativo, Empatico, Corel Draw, Design Thinking, Innovación Social, habilidades gerenciales, Inteligencia emocional, Research, Gestión de proyectos, Pensamiento creativo, Business Intelligence, Creative

Experience

Fractional CMO, Marketing Consultant & Co- Director

Impact10X

2024-12 - Present · 1 yr 10 mos

Cairns, Queensland, Australia

At Impact10X, I lead the marketing strategy and execution across our three core offerings: Connective Café, AI Simulator, and Venture Builder. As a Marketing Consultant and UX designer, I provide strategic guidance and hands-on support to the ventures participating in our programs, helping them strengthen their brand positioning, refine their messaging, and build marketing plans that align with their growth goals. I work closely with the leadership team to ensure our marketing efforts drive visibility, engagement, and long-term success for both Impact10X and the ventures we support.

Co-Chief Executive Officer

Mindesigns

2020-10 - Present · 6 yrs

Sydney, Nueva Gales del Sur, Australia

What makes us different? Mindesigns is a digital growth and UX design agency that combines behavioural science, strategy, and design to help organisations turn their digital presence into a revenue engine. We don’t just build websites or run campaigns, we redesign customer journeys, elevate user experience, and develop scalable digital systems for brands across Australia and international markets. Our approach blends marketing strategy, UX/UI design, data-driven decision making, and clear storytelling to help businesses attract, convert, and retain more customers online. What do we do? We help corporate, education, technology, and international organisations increase their revenue, strengthen their digital identity, and simplify how users interact with their brand and software. How do we do it? Through a mix of UX research, interface design, digital strategy, SEO, paid media, conversion optimisation, and custom content frameworks, we create digital ecosystems that bring more leads, higher engagement, and measurable business outcomes without the noise or complexity.

Sales operations & business solutions consulting using CRM

Cloud Riverdale Pty Ltd

2020-1 - 2020-11 · 11 mos

Sídney, Nueva Gales del Sur, Australia

- Manage new prospects, leverage network and generate opportunities from connections. - Developing sales opportunities from qualification to leads through to signed deals. - Building and nurturing strong relationships with clients and prospective clients. - Developing campaign activities, generating and qualifying leads and opportunities. - Creation of innovative marketing strategies. - Developing new strategies and business models to help people to improve the performance of their company.

Lead and marketing generator

Empire Window Furnishings

2019-10 - 2020-11 · 1 yr 2 mos

Sídney, Nueva Gales del Sur, Australia

• Manage new prospects, grow communication networks and generate leads. • Product consultancy and quotation. • Customer research and analysis. • Design marketing initiatives and business development.

Senior Business Development Representative

Universidad Industrial de Santander

2017-3 - 2019-12 · 2 yrs 10 mos

Bucaramanga, Santander, Colombia

• Plan and run innovation workshops. • Design strategic initiatives for customer implementation. • Lead and design interactions of cocreation and collative work. • Develop innovative methodologies such as design thinking, business Intelligence, cross-pollination of business model, agile methods. • Market research of user experience and analysis of behaviours, business strategies, branding perception and trends in the category. The companies that we worked with different projects are: -Universidad Industrial de Santander - Cámara de Comercio de Bucaramanga - Fundación Romelio

Social innovation internship

Fundación Romelio

2016-2 - 2017-2 · 1 yr 1 mo

Santander, Colombia

This was a social innovation and marketing internship. In this project I applied the Design Thinking Metodology to make the strategic plan of the NGO. In this experience I supported the analytics of the users and created projects and strategies of social innovation. ---------------------------------------------------------------------------------------------------------------- En esta experiencia acompañé la planeación estratégica de la fundación, con el objetivo de diseñar estrategias de Marketing aplicando una metodología de innovación centrada en los usuarios y beneficiarios. De igual manera, apoye el análisis de datos de los beneficiarios y formulé proyectos como potenciales iniciativas de innovación social.

Marketing internship

Projeto caná

2015-9 - 2015-10 · 2 mos

Bauru y alrededores, Brasil

It was a Marketing Internship in a NGO in Brasil. In this experience I created digital marketing strategies. En esta experiencia apoyé el diseño de piezas gráficas para los eventos de la ONG y desarrollé estrategias de marketing digital.

Practicante de Marketing

Sapab

2015-8 - 2015-9 · 2 mos

Bauru y alrededores, Brasil

En esta experiencia apoyé el diseño de piezas gráficas para los eventos de la ONG y desarrollé estrategias de marketing digital. It was a Marketing Internship in a NGO in Brasil. In this experience I created digital marketing strategies.