Santiago Gomez Brumana

Regional Strategy & P&L: Led regional expansion and full P&L management across Central America and the Caribbean, delivering consistent double digit growth. Omnichannel Ecosystem: Consolidated Retail, DTC, and B2B operations while significantly expanding Value-Added Services (VAS) to drive business diversification.

Led a major business unit with full accountability for strategic planning, manufacturing, and commercial operations across B2C and B2B channels. Developed new business verticals and revenue streams by launching private label brands and securing key distribution partnerships. Strengthened the commercial strategy across multiple categories and enhanced operational governance to drive consistent results.

Managed a massive nationwide operation across more than 80 stores and digital platforms with full P&L responsibility for Marketing, Operations, Supply Chain, and CX. Redesigned the commercial strategy and operations to deliver exponential revenue growth and a significant increase in overall profitability. Led a workforce of over 500 members to build a culture focused on innovation and performance excellence. Digital transformation by implementing a robust tech stack to support strategic decisions using data.

Led strategic planning and commercial execution for Garbarino, Compumundo, Ipoint, and in-house manufacturing operations in Tierra del Fuego.

Managed the commercial strategy for Mobile, IT, Gaming, and Audio across Garbarino, Compumundo, and Samsung Stores, driving nearly half of the Group’s total business. Designed and launched private label product lines, achieving 30% category penetration across key segments. Gained 4% value share for Garbarino and 1% for Compumundo during the initial operational phase. Achieved category leadership and consistent profitability improvement.

Responsible for Movistar Business Argentina & Uruguay •Sales & Marketing plan development and execution. •Channel strategy development, maximizing sales and revenue performance according to product mix. •Major achievements: Sales growth and profitability improvement.

•Strategic marketing plan development, both Samsung “own” brand and mobile segment. •Product release campaigns: ATL & BTL. •Media planning, advertising agencies´ management and external partnerships. •Brand´s positioning strategy. Increasing brand awareness & preference among consumers. •Strategic consumer understanding and segmentation.

•360 Marketing campaigns´ development and follow up, for main customers. •Products launch and seasonal campaigns planning; supporting main products’ sell out and customer relation management.

•BTL actions. Display materials development and sales activities on POS coordination. •Researches & Retail behaviors analysis, competitive assessments, and segmentation studies. •Marketing´s Budget management, reporting ROI and I/R to HQ.

•Financial funds’ management, for market and scientific researches. Accounts follow up (cash flow and main financial rates).

•Sales responsible for design solutions and visual productions, related to POS materials.