SANTHOSH M

Associate Demand Generation Specialist @ Joy Technologies

About

I’m a demand generation professional focused on building and scaling B2B outbound engines. With 2+ years of experience, I’ve worked across ICP research, GTM execution, and cold email campaigns, handling end-to-end outbound from prospecting to optimization. My work includes account-based targeting, list building, data enrichment, cold email strategy, A/B testing, and email deliverability (SPF, DKIM, DMARC), along with managing tools like Apollo, ZoomInfo, Clay, LinkedIn Sales Navigator, Smartlead, and HubSpot. I also build simple automations using Google Apps Script to reduce manual effort and improve efficiency. Currently, I’m expanding into paid media like Google Ads and GA4 as I work toward becoming a full demand generation marketer.

Country

India

City

Greater Chennai Area

Industry

Marketing & Advertising

Skill

Go-to-Market Strategy, Demand Generation, Market Research, B2B Marketing, Sales, Outbound Marketing, Outbound Sales, Lead Generation, Email Marketing, Email Strategy, Google Workspace, Campaign Strategies, Digital Marketing, HTML, Documentation, Microsoft Word, Microsoft Outlook, Inventory Management, Microsoft Excel, Data Entry

Experience

Associate Demand Generation Specialist

Joy Technologies

2023-11 - Present · 2 yrs 11 mos

Chennai

Worked on a variety of projects focused on lead generation, where I took ownership of building outreach strategies from the ground up. Built hypotheses based on market research, identified ideal customer profiles, and ran cold email campaigns to generate high-quality leads. Continuously optimized messaging, targeting, and workflows to improve response rates and lead qualification. Played a key role in driving pipeline growth through a hands-on, experimental approach to outbound prospecting.

Content marketing internship

Joy Technologies

2023-8 - 2023-11 · 4 mos

Chennai, Tamil Nadu, India

Associate Demand Generation Specialist

Sparkle

2025-1 - Present · 1 yr 9 mos

At https://www.linkedin.com/redir/suspicious-page?url=Sparkle%2eio, I drive qualified customer acquisition through strategic cold email outreach. I handle everything from audience research and personalized messaging to campaign execution and optimization focused on improving email deliverability and lead generation. My work helps https://www.linkedin.com/redir/suspicious-page?url=Sparkle%2eio connect with the right prospects and scale effectively.