Santhosh Chacko Thomas

• Responsible for achieving regional: o Sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling and disciplining employees; communicating job expectations; planning, monitoring, appraising, reviewing job contributions; planning and reviewing compensation actions; enforcing policies & procedures o Sales operational objectives by contributing regional sales information and recommendations to strategic plans & reviews; preparing and completing action plans; implementing production, productivity, quality & customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change o Sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions • Developing, maintaining & expanding customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities • Suggesting product lines by identifying new product opportunities, and/or product, packaging, service changes; surveying consumer needs and trends; tracking competitors

• Looked after Kerala region and managed entire gamut of activities related to sales & marketing operations and strategies, promotional strategy, market research, product launches, marketing activities evaluation, channel management, demand planning & forecasting • Accomplished company’s targets within given time and budget frame while successfully executing company’s strategies; kept an eye on controls & analysis of company vans and ensured effective rural coverage • Assessed & interpreted competition & market information to fine-tune strategies whilst identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability & enhance revenue • Undertook sales operations, formulated business development strategies, studied elements in a sales promotion plan & considering customer preference to drive business volumes • Designed a competitive business development & sales strategy; created new opportunities, identified dynamic & flexible opportunities for market penetration and revenue generation • Handled launch of various products & achieved bottom line of the business by implementing company strategies; organized sales promotional activities like campaigns and events as a part market development effort

o Tracking market dynamics and drawing inputs to realign tactics/strategies to counter competition & identify key/institutional accounts to strategically secure profitable business o Identifying & developing new streams for long-term revenue growth and maintaining relationships with clients to achieve repeat/ referral business o Setting & achieving targets on monthly/annually through channel distribution network and enduring development of field force through proper training & motivation o Maintaining highest standards of customer service giving preference to customer satisfaction & promptly resolving their problems & concerns • Undertook activities related to market development through regular meeting with existing stockiest & new opening according to market potential & market share • Formulated strategy that fulfil objectives, maximized revenues, profits & market share of the company; collated information on product performance and market presence vis-à-vis competition to fine tune sales & marketing strategies