santanu satapathy

unit-1 boys' high school

About

Started career with Cera Saitaryware Ltd as product executive to handle both marketing and business development with driving cost effective sales and marketing strategies, programs and initiatives that produces dynamic business results.Then, I moved into Gulf Oil Lubricants India Ltd to handle the marketing for the ER under the supervision of regional manager and CO-marketing with being mainly responsible for managing all the corporate initiated marketing campaign and promotional activities within the budget and making it so effective.I have taken initiative for BTL activities, Road Show and in-shop activities for enhancement of brand awareness and brand establishment and have arranged programs for Product launch, Distributor Meets and others for having a long term relationship wit the brand.

Country

india

City

bombay

Industry

oil & energy

Skill

competitive analysis, advertising, marketing, brand development, pricing, market research, brand management, marketing management, business development, team management, business strategy, marketing strategy, new business development, product management, analysis, market analysis, marketing communications, key account management, negotiation, crm

Experience

unit-1 boys' high school

senior marketing executive

gulf oil limited

2011-8 - 2016-6 · 4 yrs 11 mos

Brand Development, Developed brand strategy and statistics systems.Implemented customized Promo Schemes, Sales Promotion, Competitor Analysis, Marketing Activities Analysis.

product executive

cera india

2008-5 - 2011-7 · 3 yrs 3 mos

Advertisement - ATL & BTL, Competitor Analysis, Product & Price Mapping, Handling with Ad agencies

area sales manager

petronas lubricants india pvt ltd

2016-6 - 2017-2 · 9 mos

Right selection of Retail Distributors and lead in setting up companies business, Achieve Targets for Revenue, Reach and profitability, Effective Distributor management in terms of maintain right inventory norms, controlling credit and balancing right working capital, Establish and Drive customer advocacy (Key Dealers/ Influences)for company, Coach & Guide SME and DSR for world class sales call, Proposed and execute local Activation,Prospecting & appoint new Distributors and interacts with existing customers to increase sales & product availability in given Markets/ territories.