Santanu Manna

Head of Logistics | Key Responsibilities Leading end-to-end FMCG logistics operations across Central Africa, overseeing warehousing, dispatch, transportation, fleet operations, inventory control, and distribution network execution to ensure seamless customer service and OTIF performance. Driving logistics cost optimization, route efficiency, fleet productivity, warehouse governance, FIFO/FEFO compliance, inventory visibility, stock aging control, and operational excellence through KPI-driven execution and cross-functional leadership. Leading transportation planning, dispatch governance, SOP implementation, manpower management, safety compliance, and continuous improvement initiatives focused on scalability, service excellence, and supply chain transformation.

Role Scope Leading PAN India end to end supply chain operations with ownership across warehousing, transportation, distribution, fleet management, service quality, and customer delivery performance. Driving operational excellence, digital visibility, cost optimization, and scalable logistics capabilities aligned with national growth objectives. Key Responsibilities: • Lead multi site warehousing operations with focus on inventory accuracy, productivity, and WMS driven visibility • Own transportation, distribution, and fleet optimization to improve delivery reliability and reduce transit delays • Drive service quality, SLA adherence, and customer delivery performance across nationwide operations • Implement and scale WMS, TMS, SAP, and performance dashboards for real time operational intelligence • Deliver cost optimization initiatives through lean execution, route planning, and vendor performance governance • Lead cross functional teams, building a culture of discipline, accountability, and continuous improvement • Ensure supply chain security, compliance, and ISO 28000 2022 alignment across operations Key Impact and Achievements: • Improved fleet utilization and route efficiency, resulting in higher delivery productivity and reduced downtime • Enhanced warehouse accuracy and throughput through process redesign and digital enablement • Increased nationwide service reliability through structured KPIs, SLA governance, and performance dashboards • Delivered measurable logistics cost reductions through lean initiatives and strategic network optimization • Strengthened supply chain scalability and decision making through data driven visibility and control mechanisms.

Role Scope: As Zonal Head at eTrans Solutions - a leading GPS tracking and telematics solutions provider - I directed multi-regional operations across Odisha, Chhattisgarh, and Haldia, managing a 37-member team and ensuring high service reliability for major industrial clients. My core focus was maximizing operational efficiency, revenue realization, and client satisfaction through data-driven decision-making, technology adoption, and disciplined execution. Key Achievements & Strategic Responsibilities: • Led multi-regional GPS and telematics operations, managing a 37-member team and ensuring seamless coordination across three key industrial zones. • Increased monthly revenue from ₹75 Lakhs to ₹1+ Crore, through improved billing accuracy, debtor management, and timely contract renewals. • Implemented advanced fleet and asset-tracking solutions for marquee clients such as Tata Steel, Jindal Steel, Tata Power, and Air Liquide — achieving 99% system uptime and enhanced tracking accuracy. • Standardized regional SOPs and escalation workflows, improving service quality, issue resolution speed, and compliance metrics. • Optimized fleet performance and fuel efficiency using telematics analytics, leading to significant operational cost savings and higher delivery reliability. • Partnered with senior leadership to deploy scalable, technology-enabled tracking frameworks, supporting safety, visibility, and sustainability objectives. Core Competencies: Telematics & GPS Tracking | Fleet Performance Optimization | Supply Chain Visibility | Regional Operations Leadership | Revenue Growth Strategy | Process Standardization | Client Relationship Management | Contract & Billing Control | Data Analytics & Reporting | Vendor Management | Cost Optimization | Cross-Functional Team Leadership

Overview: As Manager – Logistics at Euro Global Foods & Distilleries Ltd., a leading FMCG manufacturer of distilled liquor, wines, and soft drinks in West Africa, I managed the end-to-end distribution and logistics network across Nigeria — ensuring seamless dispatch of finished goods from the production plant to over 200 customers and 6 regional depots. I focused on operational efficiency, service reliability, and cost optimization to sustain high-volume FMCG distribution performance across diverse markets. Key Achievements & Strategic Responsibilities: • Directed plant-to-market logistics operations, leading a 47-member team across dual shifts to ensure uninterrupted distribution for 200+ customers and 6 regional depots nationwide. • Oversaw automated warehouse operations spanning 50,000–60,000 sq. ft., managing ₹3 Cr in inventory, 6 brands, and 18 SKUs with high daily throughput. • Implemented a Permanent Dispatch Planning (PDP) model, improving dispatch predictability, route scheduling accuracy, and on-time delivery performance across the network. • Reduced truck turnaround time by 3+ hours, enhancing pickup coordination and delivery efficiency for up to 3 lakh cases per day. • Deployed GPRS-based fleet tracking and monitoring, improving delivery accuracy, route visibility, and fleet utilization efficiency. • Streamlined inventory and distribution workflows, minimizing operational losses and elevating customer satisfaction across regional depots. Core Competencies: International Logistics | FMCG Distribution | Warehouse Operations | Dispatch Planning | Fleet Optimization | GPRS Tracking | Supply Chain Coordination | Inventory Management | Cost Control | Process Improvement | Team Leadership | Customer Service Excellence | Route Optimization

Overview: As Manager – Supply Chain at The La Casera Company Plc, one of Nigeria’s leading beverage manufacturers, I directed logistics, warehousing, and distribution operations across 8 regional depots. I managed end-to-end movement of carbonated soft drinks from production to market — ensuring seamless dispatch, optimized fleet utilization, and cost-efficient delivery performance across nationwide distribution channels. Key Achievements & Strategic Responsibilities: • Led nationwide logistics and warehouse operations across 8 depots, managing a 36-member workforce and a fleet of 25 container trucks (each carrying ~4,400 cases). • Supervised high-volume dispatch operations supporting a production capacity of 1.2 lakh cases/day and achieving an average delivery of 1 lakh cases daily. • Implemented a weekly Permanent Dispatch Planning (PDP) framework, streamlining outbound logistics, improving truck turnaround time, and boosting route efficiency. • Achieved record-breaking dispatch performance during 2014–2016 festive seasons, ensuring uninterrupted market availability amid peak seasonal demand. • Enhanced depot-level operational control, improving delivery timeliness, manpower productivity, and cost-to-serve efficiency. • Strengthened warehouse and fleet coordination systems, ensuring on-time dispatch of 6 beverage brands and 18 SKUs with minimal damages or returns. Core Competencies: Supply Chain Management | Logistics & Distribution | Warehouse Operations | Fleet Optimization | Dispatch Planning | Permanent Dispatch Plan (PDP) | Depot Management | Cost Reduction | FMCG Operations | Inventory & Route Management | Productivity Improvement | Team Leadership | High-Volume Beverage Distribution

Overview: As Manager – Logistics & Dispatch at Ruchi Soya Industries Ltd., one of India’s largest automated edible oil and bakery fats facilities, I managed comprehensive logistics operations covering import coordination, raw material flow, warehousing, and finished goods dispatch. My focus was ensuring seamless end-to-end plant-to-market operations through disciplined execution, cost optimization, and cross-functional coordination between procurement, production, and distribution teams. Key Achievements & Strategic Responsibilities: • Directed end-to-end logistics operations for a high-capacity edible oil and fats manufacturing plant handling 60+ SKUs across palm, soybean, sunflower, castor, and vanaspati product lines. • Oversaw crude oil import logistics from Kandla Port, coordinating with C&F agents and supervising dock-to-plant pipeline transfers for uninterrupted raw material supply. • Managed three finished goods warehouses (approx. 60,000 sq. ft.), ensuring timely dispatch of 3,000+ MT daily across multiple FMCG product categories. • Executed high sea sales transactions and record dispatch volumes during 2013, reinforcing operational reliability, production continuity, and market service consistency. • Streamlined inbound and outbound logistics workflows, enhancing synchronization among procurement, production, and dispatch functions to minimize bottlenecks. • Implemented process control and monitoring systems, reducing handling losses, improving turnaround time, and achieving higher delivery accuracy and service levels. Core Competencies: Import & Export Logistics | Warehouse & Dispatch Operations | Port & Pipeline Coordination | Edible Oil & FMCG Supply Chain | Inventory Management | Process Optimization | Documentation & C&F Operations | Transportation Planning | Cost Efficiency | Cross-Functional Collaboration | Distribution Management

Overview: As Team Leader – Logistics & Infrastructure at Hindustan Coca-Cola Beverages Pvt. Ltd., I managed end-to-end logistics, warehousing, and distribution operations for 37+ beverage products across 8 categories. I was responsible for driving supply chain efficiency, cost-effective distribution, and timely delivery across North Bengal, Assam, and Bhutan through data-driven dispatch planning, route optimization, and disciplined process control. Key Achievements & Strategic Responsibilities: • Directed regional logistics and warehousing operations for 37+ SKUs across 8 beverage categories, managing a 28-member cross-functional workforce. • Supervised a 90,000 sq. ft. warehouse network, ensuring smooth daily dispatch of ~40,000 cases, and achieving record throughput even during low-demand winter seasons. • Introduced and implemented the “Milk Run” distribution model, reducing transit time by 20%, improving truck utilization, and cutting distribution costs through route optimization. • Enhanced warehouse performance and stock accuracy, standardizing loading plans and reducing short shipments and handling errors. • Coordinated cross-border logistics to Bhutan and North-East India, ensuring end-to-end customs compliance and uninterrupted delivery service. • Collaborated with production and sales teams to align dispatch planning with demand forecasts, maintaining 100% service reliability and product availability. Core Competencies: Regional Logistics Management | Warehouse Operations | Distribution Planning | Milk Run Strategy | Fleet & Route Optimization | Cross-Border Dispatch | Supply Chain Efficiency | Inventory Control | FMCG Operations | Cost Optimization | Customer Fulfillment | Team Leadership

Overview: As Senior Logistics Executive at Carlsberg India Ltd., I managed end-to-end logistics, warehousing, and distribution operations for the Carlsberg and Tuborg brands. I worked directly with the Plant Manager and the Deputy Excise Collector to ensure fully compliant dispatch operations and smooth product flow across regional markets while maintaining stringent adherence to excise regulations and company standards. Key Achievements & Strategic Responsibilities: • Managed a 90,000 sq. ft. warehouse facility, overseeing daily dispatch of approximately 12,000 cases across 4 beer brands and 12 SKUs with high accuracy and efficiency. • Led a 28-member logistics and warehouse team, optimizing dispatch scheduling, loading precision, and truck turnaround performance. • Ensured full compliance with excise and regulatory requirements, coordinating with state excise authorities and maintaining 100% documentation accuracy. • Implemented systematic warehouse layout and inventory control processes, improving space utilization, reducing losses, and enhancing material traceability. • Collaborated with Plant and Excise leadership to maintain seamless coordination, real-time data validation, and on-time dispatch performance. • Optimized distribution routes and fleet planning, strengthening service reliability and ensuring uninterrupted supply to regional distributors. Core Competencies: Warehouse & Distribution Management | Excise & Regulatory Compliance | Logistics Operations | Inventory Control | Route Optimization | FMCG & Brewery Supply Chain | Documentation & Audit Coordination | Dispatch Scheduling | Team Leadership | Cross-Functional Collaboration

Overview: As Commercial Executive at Ruchi Soya Industries Ltd., I managed integrated commercial, logistics, and warehouse operations supporting high-volume edible oil and by-product distribution. I led a 26-member cross-functional team, ensuring smooth coordination between production, packing, dispatch, and weighbridge functions to maintain operational continuity, efficiency, and customer satisfaction across multiple warehouse locations. Key Achievements & Strategic Responsibilities: • Directed end-to-end commercial and logistics operations, leading 26 staff members across warehouse, weighbridge, packing, and production units to ensure seamless plant-to-market flow. • Oversaw daily dispatch of 1,500 MT of edible oils, vanaspati, and industrial by-products across 5 warehouses totaling 30,000 sq. ft., ensuring accurate documentation and on-time deliveries. • Optimized dispatch and weighbridge workflows, reducing turnaround time and improving dispatch accuracy through process control initiatives. • Implemented cost-efficiency and resource-optimization strategies, improving profitability and warehouse productivity metrics. • Strengthened cross-functional coordination among production, commercial, and logistics teams to ensure uninterrupted supply continuity and inventory balance. • Achieved rapid career growth, earning promotion from Executive (Rank 3) to Deputy Manager (Rank 1) in recognition of sustained performance excellence and leadership contribution. Core Competencies: Commercial Operations | Logistics & Warehouse Management | Dispatch & Weighbridge | Inventory Control | Edible Oil & FMCG Supply Chain | Cost Optimization | Process Improvement | Team Leadership | Production Coordination | Resource Utilization | Distribution Management

Overview: As Warehouse In-Charge at BPL–Sanyo, I managed comprehensive warehouse and logistics operations for electrical appliances and spare parts across the regional distribution network. I was responsible for optimizing storage efficiency, dispatch accuracy, and warehouse space utilization while leading a 12-member operations team to ensure seamless supply flow and compliance with corporate standards. Key Achievements & Strategic Responsibilities: • Directed end-to-end warehouse and logistics operations for a 40,000 sq. ft. facility, reporting directly to the Regional Business Head. • Managed inventory control and dispatch for a broad product portfolio of BPL–Sanyo consumer electronics, spare parts, and high-value components. • Led a 12-member warehouse and logistics team, maintaining near-zero variance between system and physical stock through disciplined tracking and documentation. • Implemented layout redesign and FIFO-based material movement, improving operational productivity and reducing order processing time. • Enhanced inter-departmental coordination between logistics, sales, and service teams to ensure on-time delivery and customer satisfaction. • Introduced systematic bin tagging, rack optimization, and safety protocols, strengthening warehouse efficiency, compliance, and utilization rates. Core Competencies: Warehouse Management | Inventory Control | Dispatch Operations | Logistics Coordination | Material Handling | Consumer Electronics Supply Chain | Space Optimization | FIFO & Process Compliance | Documentation Accuracy | Team Supervision | Inter-Department Coordination | Operational Efficiency

Completed an executive-level diploma focused on end-to-end Supply Chain Principles, covering procurement, inventory, logistics, and distribution systems. Emphasized data-driven decision-making, process optimization, and digital transformation aligned with Industry 4.0 best practices.

Completed a professional diploma focused on Business Intelligence, Data Visualization, and Analytics for Decision-Making. Gained expertise in using BI tools to derive actionable insights, improve supply chain transparency, and support strategic planning across global logistics operations.

Completed a professional certification focused on Artificial Intelligence Fundamentals, Machine Learning Concepts, and Automation Strategies. Developed a practical understanding of how AI-driven analytics can optimize logistics performance, predict demand, and enhance decision-making accuracy across the supply chain ecosystem.

Completed a full-time Post Graduate Diploma in Business Management, specializing in Logistics, Operations, and Strategic Management. Developed a strong foundation in managerial decision-making, cost optimization, and business analytics — shaping leadership capability for large-scale operational transformation.

Graduated with Honours in Accountancy, building a solid foundation in financial management, cost accounting, auditing, and business operations. This academic background strengthened my analytical thinking and data interpretation skills — supporting effective decision-making in supply chain and operational finance.