Sanni Pursiainen

Director of Technology, Infrastructure and Implementation @ Canadian Red Cross

About

Principal‑level Strategy & Operations leader who designs and activates global commercial programs and the operating cadence that lets Go-to-market teams execute across Technology, Ops, Finance, Marketing, and Partners. Experienced with Global business style agreements and incentives, I turn executive vision into clear decision rights, KPI frameworks, and annual planning + reporting rhythms that make outcomes predictable. Highlights: I’ve harmonized 24 company operations policies across 14 countries, rolled out enterprise KPI frameworks and planning cadence, and scaled process‑mining/AI insights to influence incentives and unlock measurable lift. Today, I lead the infrastructure behind a nine‑figure portfolio go‑to‑market engine with 1/3 driven by digital acquisition/performance marketing—aligning people, process, and data so strategy consistently turns into execution.

Country

Canada

City

Toronto

Industry

Non-profit Organization Management

Skill

Organization Skills, AI Strategy, Digital Strategy, Digital Transformation, Platform Leadership, Vendor Management, Change Management, Business Process Improvement, Partner Relationship Management, Strategic Partnerships, Analytic Problem Solving, Executive Presentation Skills, Strategic Initiatives, Competitive Analysis, Market Research, Operational Excellence, Harmonization, Stakeholder Management, International Trade, Program Management

Experience

Director of Technology, Infrastructure and Implementation

Canadian Red Cross

2025-5 - Present · 1 yr 5 mos

Toronto, Ontario, Canada

Spearheading department-wide technology strategy, architecture, and implementation for Fundraising as well as donation processing and impact reporting, driving AI-enabled modernization and operational efficiency. Leading cross-functional teams to re-engineer business processes and data flows. Establishing governance protocols and Centers of Excellence for automation, ensuring compliance, data integrity, and sustainable growth. Championing stakeholder engagement, transparent communication, and collaborative planning to align technology with humanitarian principles.

Senior Manager, Planning and Business Management

Canadian Red Cross

2024-4 - 2025-5 · 1 yr 2 mos

Canada

Orchestrated strategic transformation and harmonization initiatives across operational, tactical, and strategic levels. Developed and implemented annual planning, budgeting, and KPI frameworks to drive organizational performance. Fostered internal and external partnerships, supporting operational management and launching new business capabilities. Delivered impactful outcomes by translating complex strategies into actionable plans.

Diplomacy and Trade Affairs, Embassy of Finland to Canada

Ministry for Foreign Affairs of Finland

2022-11 - 2023-5 · 7 mos

Ottawa, Ontario, Canada

Conducted research and analysis on Canada’s social, political, and economic positioning for the Foreign Ministry of Finland. Supported strategic trade development, public relations, and media presence initiatives. Collaborated with senior diplomatic staff to advance meaningful diplomatic and trade projects.

Sales Account Manager

QPR Software Plc

2020-1 - 2022-12 · 3 yrs

Finland

Managed enterprise software and consulting sales, specializing in operational, quality, and business analysis solutions for private and public sector clients. Pioneered adoption of process mining and early-stage AI technologies to optimize business processes and drive digital transformation. Cultivated strategic alliances with vendors and collaborators, leading competitive analyses and successful branding initiatives.

Project Management Advisor

B2 Impact

2022-1 - 2022-10 · 10 mos

Led strategic harmonization of 24 independent company policies across 14 countries, delivering a unified operating model under strict EU and national regulatory frameworks. Defined and ramped up Group PMO structure, coordinating cross-functional teams to resolve project issues and mitigate risks. Drove strategic brand management and employee engagement initiatives, ensuring alignment and successful transformation across diverse international entities.

Customer Success Manager

Solenovo Ltd.

2019-1 - 2019-12 · 1 yr

Helsinki Area, Finland

Led ERP and operational redesign projects for key enterprise accounts, serving as trusted advisor and Scrum Project Manager. Drove customer success and digital adoption, collaborating with cross-functional teams to resolve service issues and enhance client satisfaction. Developed comprehensive customer success documentation and facilitated training to support lifecycle and roadmap management.

Business Consultant

Solenovo Ltd.

2018-1 - 2018-12 · 1 yr

(Details available upon request or in full CV)

Project Manager

Keski-Uudenmaan koulutuskuntayhtymä Keuda

2016-1 - 2018-12 · 3 yrs

Finland

Directed strategic transformation, digital renovation, and harmonization initiatives in collaboration with executive leadership. Managed vendors, facilitated workshops, and coordinated cross-functional teams to deliver large-scale projects on time and within budget. Maintained open communication with stakeholders, providing regular status updates and negotiating third-party contracts.

Project Coordinator

Keski-Uudenmaan koulutuskuntayhtymä Keuda

2015-1 - 2015-12 · 1 yr

Järvenpää, Finland

(Details available upon request or in full CV)

Research Project Coordinator

Sales Energy Consulting

2013-5 - 2014-12 · 1 yr 8 mos

Helsinki

(Details available upon request or in full CV)

Additional Experience

Multiple Organizations

2005-1 - 2013-4 · 8 yrs 4 mos

Various roles in customer service, sales, and hospitality across Europe and Asia (2005–2013). Developed foundational business skills, adaptability, and cross-cultural communication. (Details available upon request or in full CV)