Sankarshan L.

Senior Marketing Manager @ PVR Limited

About

I am a marketing and business growth professional focused on driving footfall, revenue, and brand visibility across retail and entertainment ecosystems. With experience in leading cinema and retail environments, I have delivered high-impact marketing initiatives spanning launch strategy, large-scale media planning, and consumer engagement. My approach is rooted in business outcomes — ensuring marketing directly contributes to growth and performance. I have led end-to-end campaigns with budgets exceeding ₹20Cr, driving integrated strategies across OOH, digital, influencer, and on-ground channels. From launching new properties to optimizing ongoing performance, I specialize in translating consumer insights into scalable, high-impact marketing solutions. Core strengths: • Business-driven Marketing Strategy & Growth Orientation • Launch & Go-To-Market Strategy • OOH & Media Planning at Scale • Consumer Experience & Footfall Conversion • Cross-functional Stakeholder Management • Integrated Campaign Development & Execution Key contributions: • Led marketing for multiple launches, delivering strong opening traction and visibility • Drove footfall and engagement through hyperlocal and high-impact media strategies • Built integrated campaigns across offline and digital touch points in competitive markets

Country

India

City

Gurgaon

Industry

Retail

Skill

Footfall Optimization, Launch Strategy, Influencer Marketing, Consumer Engagement, Media Planning, Mall Marketing, Retail Marketing, Project Planning, Business Development, Quantitative Research, Research Skills, Quantity Surveying, Leadership, Qualitative Research, Strategic Services, Strategic Planning, Local Marketing, QSR, Food and Beverage Operations, Consumer Behavior

Experience

Senior Marketing Manager

PVR Limited

2025-8 - Present · 1 yr 2 mos

Gurugram

• Leading local marketing initiatives for over 100 cinemas, enhancing brand presence and audience engagement. • Developed strategic mall partnerships and marketing materials to increase in-cinema visibility and footfall. • Driving F&B revenue growth through innovative promotions and cross-brand collaborations. • Managing cinema-level communications across various market tiers, ensuring consistent messaging for releases and events.

Deputy Manager Trade and Retail Marketing

ASICS

2023-6 - 2025-8 · 2 yrs 3 mos

Gurugram, Haryana, India

• Planned and executed ATL and BTL campaigns across APAC region for ASICS Corporation. • Developed CRM activations for offline and online platforms, driving customer engagement. • Analyzed UPT/conversion and footfall data to provide strategic insights for sales growth. • Managed marketing budgets for both offline and online platforms to maximize ROI. •Strategic Product Campaign Leadership: Orchestrated data-driven product promotion campaigns Go-to-Market Strategy (GTM) to elevate brand saliency and consumer engagement.

Assistant Manager Marketing

Campus Activewear Ltd

2022-3 - 2023-5 · 1 yr 3 mos

Gurugram, Haryana, India

• Spearheaded marketing initiatives at Campus Activewear Ltd, focusing on both ATL and BTL communications. • Managed national vendor relationships for marketing activations and POSM, ensuring effective execution across India. • Developed insightful research statistics to inform brand strategy, enhancing stakeholder engagement through professional communication.

Assistant Manager VM Marketing

Artsana Group

2018-6 - 2022-3 · 3 yrs 10 mos

Gurugram, Haryana, India

• Managed Marketing Research and Product launches for Artsana Group in Gurugram, Haryana, India. • Executed Branding and POSM on a national level to enhance brand visibility and customer engagement. • Implemented Trade Marketing schemes and communications to drive sales and brand awareness. • Collaborated with cross-functional teams to ensure successful execution of marketing strategies.

Assistant Manager Retail Marketing

New Balance

2016-8 - 2018-6 · 1 yr 11 mos

New Delhi Area, India

• Developed impactful retail strategies, trained staff, and assessed effectiveness to drive sales growth. • Managed GMB listing, store promotions, and marketing projects within timelines and budget constraints. • Implemented innovative training programs to enhance staff performance and customer satisfaction.