sanjit badhan

global crm

About

Specialise in the development/management of Marketing, CRM & customer experience programmes, with expertise in delivering both hard commercial and soft customer engagement metrics. Help businesses lead on the development of commercially sound customer centric propositions that deliver enhanced 'best in class' customer experiences. Areas of impact: strategic development & planning | customer marketing & communications (CRM/loyalty) | proposition development | commercial & brand management | stakeholder management | Marketing Automation | Data & Segmentation |

Country

united kingdom

City

maidenhead

Industry

marketing and advertising

Skill

direct marketing, crm, strategy, marketing communications, customer experience, marketing strategy, management, customer retention, telecommunications, marketing, team management, digital marketing, b2b, multi channel marketing, segmentation, marketing management, email marketing, customer loyalty, business strategy, stakeholder management, online advertising, b2b marketing, customer acquisition, budgets, direct mail, brand development, online marketing, integrated marketing, leadership, market research, public relations, events organisation, copywriting, stakeholder engagement, business to business, planning, budget management, marketing automation, team leadership, brand management, retail, cx, start ups, fintech

Experience

head of crm

transfergo

2017-7 - 2018-4 · 10 mos

* Responsible for building global strategies that increase lifetime value and build customer loyalty. This entails building out multi-channel end to end customer journeys, and delivering a personalised brand experience, with the support of a direct report team. * Key KPIs: Transfers/Activations, LTV, Referrals, NPS * Main Responsibilities: * Set strategic direction for global CRM * Define roadmap for CRM/Marketing Automation * Define & build Customer Segmentation, as well as new data trigger points * Build CRM team (expansion & investment in skills) * Creation of Cryptocurrency go to market content

founder, crm consultant

basesysone

2018-5 - Present · 8 yrs 5 mos

BasesysOne aims to help businesses nurture more purposeful customer relationships.

assistant direct marketing manager

affinion international

2006-9 - 2008-2 · 1 yr 6 mos

Working for this leading financial services affinity product provider (insurance/leisure). Responsible for managing & implementing customer communications across a number of clients including RBS Group, Barclaycard, HFC, Capital One, Co-Op, LTSB, and many others.

direct marketing assistant

the guide dogs for the blind association

2003-7 - 2006-3 · 2 yrs 9 mos

* Working for a well renowned and established national charity. Responsible for the management of Direct Marketing campaigns and management of the * Sponsor A Puppy * scheme/brand.

marketing assistant

east berkshire college

2002-5 - 2003-7 · 1 yr 3 mos

Working within one of the largest FE establishment within the South East, providing assistance within all areas of marketing/PR and completing adhoc projects.

copywriter

aegon

2006-3 - 2006-8 · 6 mos

Working for Stonebridge Insurance (part of Aegon Group) Responsible for creating/enhancing inbound and outbound telemarketing scripts, direct mail copy, corporate, B2B and fulfilment materials adhering to Stonebridge and business partner requirements. Business Partners included: Barclaycard, Citi Bank, RBS Group, Newcastle United FC, Debenhams and Littlewoods.

global crm

mcarthurglen group

2019-2 - Present · 7 yrs 8 mos

marketing manager

british gas

2008-2 - 2010-9 · 2 yrs 8 mos

* Various roles included managing marketing strategy for the British Gas Community Energy P&L, Energy acquisition & cross sell and Central Heating Installations cross sell. * Main Responsibilities: * Execution of Marcomm Campaigns (B2B & B2C) (BTL, ATL, TTL) (Print, SMS, Email, Social Media, Press, Online Paid Search & Banners, Telesales) * Event Management & Event Strategy development * Campaign Analysis and Ongoing Reporting.

revenue and retention manager

tesco mobile

2010-9 - 2011-9 · 1 yr 1 mo

* Customer Loyalty proposition owner, with an emphasis leading on Revenue Stimulation strategies. * Key metrics: Clubcard penetration, Churn reduction, Top-up, New Revenue streams, Cost to serve reduction & NPS. * Main Responsibilities: * Customer Retention/Loyalty proposition owner * Lead on Revenue stimulation strategy * to engage customers and boost revenue * Lead on Tesco on your Mobile development (Apps, WAP, Mobile Web, IVR) * Grow advertising and new revenue streams

payg growth and retention manager

three.

2011-9 - 2015-3 · 3 yrs 7 mos

* As business owner for PAYG customer base key objectives included rationally & emotionally engaging customers to deliver brand metrics (NPS) and commercial metrics (churn & margin). * Main Responsibilities: * Setting strategic direction & Plan for PAYG Base Growth and Customer Loyalty * Implementation of full Customer Lifecycle Management framework & customer journeys * Comms channels include; SMS, Email, Print, Inbound & Outbound Calling

senior customer marketing manager

2015-6 - 2017-7 · 2 yrs 2 mos

* Leading a team to inspire unparalleled loyalty and advocacy from customers. As the Lifecycle & Loyalty expert, ultimately align commercial objectives with meaningful customer propositions (proactive vs reactive strategies & plans) that deliver: NPS improvements, Revenue Growth, Offer/Product penetration, Benefit Awareness Main Responsibilities: * Set direction for PAYM customer lifecycle journey (CRM) * Shape Proposition & Capabilities * Offers, Real Time Marketing, Data, Channels and other functionality * Managing a team deliver CRM activity/campaigns; SMS/MMS, Email, Web (desk vs mobile) Key Projects: Launch/management of free 6 month BT Sport proposition & free 6 month Apple Music proposition into customer base.