Sanjeev Matharu

A seasoned retail professional, Sanjeev Matharu is the Founder and CEO of MSBM Group. He started his career from a bookstore in Mumbai and later joined the Landmark Group in 1991 in Bahrain. He took care of Sourcing for the company’s sub-brand Babyshop and had a flourishing career spanning across geographies. In 2003, he returned to Dubai from the Phillipines and co-founded “Max” under the Landmark Group. As a shareholder in the brand’s equity, he helped the business grow from its start-up position right until it touched 206 stores. Under his able leadership, the brand branched out its operations into all six GCC countries, Levant & Africa. He oversaw the brand’s growth for 14 years and left the Landmark Group after a stint of 26+ years. In 2017, with a vision of providing Innovative & Affordable Retail Solutions, Sanjeev started MSBM. The group operates on an Omnichannel supply chain strategy with three retail divisions: Basicxx stores, Franchised brand stores & Online retail. As an active CEO and the minor shareholder of Basicxx, Sanjeev scaled up the brand’s presence to 3 stores in the UAE and 10 in Saudi Arabia. Sanjeev always had a keen eye for the Japanese 300 stores model and took his first flight out to Tokyo and spent more than a week there on his R&D. He took franchise of Yubiso, a Malaysian owned Brand, for the GCC and opened its first store on the 31st of December 2018 in Bahrain. Subsequently, he also took up the franchise of Latt Liv & Mievic and opened their respective stores in Oman and Bahrain. Today, in a span of 3 years, Sanjeev operates 3 Brands with 14 stores across four Countries. He Started his online business in March 2019, with Mumzworld and within 2 years he expanded his operations to 8 different portals across products like Kids apparels and accessories, Home products, Ladies lingerie, Footwear and Accessories. Early next year, he will start Mens and Ladies apparels. He strongly feels that the online business will grow faster than the Brick and Mortar, however, he also advocates that both these models of Retail will compliment each other and continue to drive the Retail industry.