sanjay chatterjee

v p - security solutions

About

SYNOPSIS An incisive professional with 22 + years of experience in Marketing, ensuring maximum Revenue Generation. Currently working with ALARM FACTORY, a company out of Canada heading the Indian Chapter Marketing / Business Development team. Experienced at handling domestic/international: sales & marketing mix elements including new product/new market development. Responsible for top line Product and Solution Company(s) tie-up’s and Indian Operations. Abilities in corporate communication image and brand building, growing and managing professional associates and client relationships. An effective communicator and team leader with proven team building and management abilities. Extensive experience in management of product launch & product promotion events i.e. Business development at large.

Country

india

City

bombay

Industry

security and investigations

Skill

Experience

v p - security solutions

alarm factory canada

general manager - sales and marketing

m/s fortuna impex pte

2007-12 - 2008-5 · 6 mos

* Handling PAN India Direct and Channel Sales * Strategic Direct Mktg for Government and Millitary Projects and also for the Central and State Home Ministries. * Business plan & sales strategy development for Sales force and Channel network. * Advising new businesses on formation of corporations and business structures, drafting MoA and MoU policies and structuring commercial transactions with Principal companies from India and Oversea's * Generating new development Products and solutions for high security zones clientle.

v p - security solutions

alarm factory india pvt. ltd.

2008-6 - Present · 18 yrs 3 mos

* Direct core marketing throughout PAN India Operations * Representing AFIL for Government Projects especially for the Indian NAVY. * Developing marketing strategies to build installation bases and drive volumes. * Plan marketing activities to achieve volume estimations and review effectiveness. * Analyze market trends, sales performance through channels, and other critical trends. * Brand Management * Developing AFIL as a brand with vision including volume & profit objectives, strategies, and innovation programs based on a solid understanding of the categories and strong financial acumen. * Lead the brand’s annual marketing plan and strategies for all marketing mix elements (e.g. media, consumer/trade promotions. * People Management * Help in Recruitment of the AFIL team. * Create a vibrant, agile, proactive, knowledgeable, empowered organization.