Sanjay Bhandari

Currently serving as National Sales Head (President – Sales) at Shyam Steel Manufacturing Limited, leading pan-India sales and marketing for TMT steel and allied products. I oversee a vast national distribution network encompassing regional offices, branch teams, channel partners and large trade ecosystems across multiple states. My role involves driving volume growth, market expansion, pricing strategy, channel productivity, and brand leadership in an increasingly competitive steel landscape. Shyam Steel Group, with a legacy dating back to 1953, is a pioneer of the TMT rebar segment in Eastern India and is rapidly expanding its footprint across North and Central India. Backed by world-class technology, stringent quality systems, and a strong culture of professionalism, the organization is playing a vital role in nation-building. In my current role, I work closely with cross-functional teams to scale operations, strengthen market penetration, and build a high-performance sales organization aligned with long-term growth objectives. Prior to this, I spent 28 years with MP Birla Cement, holding multiple leadership roles including All India Head – Sales & Marketing (Cement, Value Added Products & RMC). I managed annual sales of ~10 million tonnes, driving business across some of the most profitable markets in India including Uttar Pradesh, Uttarakhand, Bihar, Jharkhand, Haryana and Delhi, delivering a top line of ₹7,200+ Cr and bottom line of ~₹500+ Cr. I led and mentored 600+ on-roll and off-roll team members across functions and regions and successfully executed the seamless integration of Reliance Cement (post-acquisition) with Birla Corporation under the MP Birla Group, covering brand, channel, manpower, and go-to-market alignment — an integration widely appreciated within the industry. My career has given me the opportunity to work across almost all major Indian markets, commission the Group’s first RMC plant in Lucknow, and build scalable frameworks for expansion, premiumization, and channel excellence. Core strengths include: • National Sales Leadership & P&L Management • Channel & Trade Marketing with dense dealer/retailer networks • Market Expansion & Brand Building • Supply Chain & Operations Alignment • Large Team Leadership & Talent Development • Institutional & Project Sales • Strategic Integration & Change Management I am deeply passionate about building winning teams, mentoring future leaders, and creating sustainable businesses that deliver value to all stakeholders.