Sanjana Verma

-Worked with over 80+ clients globally over a span of 3+ years -Have designed content for various industries, including technology, healthcare, education, fashion, and more. -Designed and wrote long-form, research-heavy articles around social media branding, article writing, blog posts, brochure creation, sales pages, landing pages, and more forms of content.

-Designed marketing materials, including pitch decks, presentations, website blog posts, infographics -Ensured all visuals are on-brand and adhere to the company style guide -Also played a role in generating leads through Apollo.io

-Researched the Madhubani craft and current industry trends -Collected data on current craft techniques, processes, and materials -Work with NGOs in Darbhanga, Bihar to understand market needs -Collaborated with artisans and identified themes for crafting two home textile collections -Illustrated several motifs, design concepts & themes along with the artisans -Documented the current scenario for Madhubani craft -Identified potential themes & designs that could help revive the craft

Worked on conceptualizing & designing prints for their upcoming design collection for Spring 2021 Home Collection on the theme- 'Wilderness' which revolved around exploring the flora & fauna. And presenting them in a subtle, delicate form through the use of abstract forms, textures & majorly focusing on foliage and silhouettes.

-Researched the current market for Wall Hangings in Solapur -Understood the various types of wall hangings available in the market -Ideated, designed and executed primary and secondary research projects for the category -Worked with the artisan to understand the craft, arising needs and opportunity areas -Analyzed & tracked the competitive landscape; thorough market research & analysis -Developed a product intervention that is unique and different from what is currently available in the market

-Created B2B Catalogues for artisans of Andhra Pradesh (For Kalamkari & Mangalgiri Handloom Sarees) -Remotely guiding the Artisans to shoot their product pics using their smartphones, edit and upload/share them. -Collection and Compilation of Product Information and Specifications for Catalogues, as per the prescribed format given by Creative Dignity. -To Design and create the C1 Digital catalogues for B2B Catalogues for B2B marketing, in the prescribed standard format, in keeping up with the design brief. -Creation of Catalogues in MS PowerPoint so that artisans can themselves edit it for future purposes. -Learnt how the entire organization works and what aspects do they consider and what steps they take for making the artisans self-reliant. -Learnt what aspects are considered while making B2B catalogue, for instance, a standard MOQ has been given to each artisan and only those stocks which qualify that MOQ will be added in the catalogue.

● Researched on the upcoming sustainable materials ● Review Paper on ‘’Innovative Sustainable Materials: Revolutionizing the Textile Industry’’ ● Attended the two-day conference hosted by them on several topics revolving around new textile technology, craft, sustainability, etc.

-Comprehensive documentation of the Solapur Towel Handloom Industry -Gathered primary and secondary data through interviews, focus group discussions, and surveys -Identified the major players & problems in the industry and conducted a SWOT analysis of the same -Suggested measures to help boost the growth -Documented the current state of the Towel Handloom Industry

-Mentored 100+ students of Kallam Anji Reddy Vidyalaya (KARV) by Dr.Reddy’s Foundation -Facilitated the ''Be a Learner'' curriculum & Conversational English to the students -Created & ran a school club for ''Visual Arts'' & helped create exposure & awareness amongst students -Developed a curriculum on Visual Arts & facilitated the same to the students -Introduced the kids to various visual art mediums including Mural; designed activities & helped kids paint 3 murals around the school

Unfinished Masters (Design Research, Marketing, Branding, System Design)