Sanjana Shenoi

Driving Digital Engagement & Thought Leadership in Wealth Management 1. Pioneered “Elemental” Thought Leadership Series, delivering cutting-edge insights to clients and stakeholders, boosting social media engagement by 35% and positioning the firm as an industry authority. 2. Developed DecodeOnTheGo with a leading visual capitalist. A unique IP initiative that transformed complex investment and emerging sector data into clear, actionable insights, strengthening client trust and engagement. 3. Led digital campaigns for flagship events like (Young Leaders Program, DIVE, ET 40 Under Forty), achieving up to 60% increase in digital visibility as well as record-breaking interactions across platforms, thereby increasing the overal engagement. 4. Spearheaded the firm’s first influencer marketing campaign, driving 70% uplift in event awareness. 5. Designed platform-specific social media strategies across LinkedIn, Instagram, and Twitter, including social media content for reports like India Invests and Wealth Index, with a few reels surpassing 1M views.

1. Led business credit card portfolio marketing, redesigning go-to-market strategies to drive adoption in underserved segments. 2. Optimized omni-channel campaigns and marketing communications, improving engagement, product awareness, and brand perception. 3. Partnered with cross-functional teams to ensure seamless project execution from concept to implementation.

1. Led the strategic rollout of integrated regional marketing campaigns for the Kotak App, tailoring communication in vernacular languages to meet the needs of customers in Tier 2 and Tier 3 cities. 2. Conceptualized and executed 1,000+ marketing campaigns, videos, and website landing pages, generating actionable insights that shaped digital strategies and drove portfolio growth and adoption. 3. Recognized the need for digital upskilling within the organization and created a comprehensive, step-by-step guide to demystify digital banking services and payment technologies. 4. Championed consumer education initiatives aimed at demystifying digital banking, driving awareness, building confidence, and ensuring digital finance is accessible to all. 5. Collaborated with senior leadership to scale key digital payment innovations such as UPI, Scan & Pay, and Pay Your Contact, strengthening the firm’s footprint in the digital payments space and accelerating organic revenue growth. Efficiently managed marketing budgets to deliver strong ROI.

1. Orchestrated the digital transformation project for Kotak's Net Banking platform 2. Elevated brand engagement and acquisition by designing innovative, budget-efficient omnichannel strategies that strengthened audience connections and improved funnel conversions. 3. Designed and implemented dynamic content strategies, blending moment marketing, topical storytelling, and influencer collaborations, to drive engagement and align social media impact with business growth 4. Reimagined the corporate email signature into an animated GIF that seamlessly captured Kotak Bank’s wide range of offerings, turning a simple sign-off into a powerful brand touchpoint. 5. Drove the integrated marketing communications strategy for introducing voice banking via Alexa, Google Assistant, and Siri on the Kotak Mobile Banking App. Pioneering a new era of conversational banking.

1. Evaluated media spends for a top FMCG brand and implemented insight-driven strategies, achieving a 1.8x increase in ROI while enhancing campaign effectiveness. 2. Performed 100+ comprehensive audits for clients across domestic and international markets, enhancing transparency, compliance, and operational efficiency. 3. Drove a 15% revenue increase by optimizing advertising strategies at major railway stations across India, informed by thorough research and asset assessment. 4. Resolved escalations proactively, delivering prompt solutions that ensured client satisfaction and smooth internal operations. 5. Mentored junior associates by reviewing their assignments, identifying learning needs, and guiding them through EY Global Learning Hub modules, enabling stronger alliances and collaboration with global teams. 6. Introduced an innovative process framework to enhance understanding and drive improvements in after-sales service for a music and production company, boosting operational effectiveness. 7. Devised a robust operating procedure for a top transport company, incorporating industry best practices and risk management to optimize processes and mitigate operational risks

1. Conducted qualitative and quantitative market research to optimize marketing mix for international customers. 2. Collaborated with overseas manufacturing teams to enhance digital presence and global reach.

1. Conceptualised and developed a customer journey mapping program which would help during the planning, building, and installation of a project. 2. Executed cost-effective methodologies to improve product safety and reliability by cutting the annual supply cost by 20%. 3. Demonstrated project management skills by defining project flows, timelines to be met while ensuring quality of deliverables. 4. Architected a training module to provide system expertise to the sales and support staff.

1. Increased revenue by cross-selling products across B2B and B2C channels, driving both short-term targets and long-term business objectives. 2. Conducted comprehensive qualitative and quantitative market research to identify growth opportunities and optimize strategies for existing business lines. 3. Mentored a 15-member sales team on client relationship management, engagement strategies, and project accountability, resulting in improved business outcomes and revenue growth.