Saniya Darbari
Creative Strategist
About
I'm Saniya, but in reality I'm just a girl with too many ideas and not enough Diet Coke.• I’m a basketball athlete • I’m a gym girly • I have the craziest ideas - might as well make a career out of it • writing on substack (@thegrowingmarketer)• really into culture-led marketing brands • I have google (he’s my pet dog) and obviously he has his own insta @googletheretriver *currently freelancing for founders on linkedin, prev. interned @DGH (digital marketing agency)do stick around, it only gets weirder.
India
Noida
Marketing & Advertising
Campaign Strategies, Brand Building, Copywriting, SEO Copywriting, Creative Strategy, Marketing Strategy, Brand Marketing, Brand Analysis, LinkedIn Marketing, Web Content Creation, Leadership, Team Management, Online Lead Generation, content writing, Magazine Design, Content Development, Magazine Writing, Digital Magazines, Social Media Content Creation, Content Creation
Experience

Creative Strategist
Noida

Freelance Creative Strategist (B2B SaaS)
•Architected founder's LinkedIn personal brand from scratch, driving consistent B2B thought-leadership engagement across coaches, consultants, and agencies. • Launched company newsletter (Substack), achieving 20% open rate in a month - 2x the B2B industry average. • Produced 4 SEO-optimized blogs on LinkedIn marketing and lead generation, increasing organic discoverability across content pillars.

Digital Marketing Intern
Noida, Uttar Pradesh, India
• Grew 7+ socials from scratch to 100k+ cumulative impressions and 100+ organic followers in 6 weeks. • Generated 10+ qualified LinkedIn leads; converted to 5 discovery calls and 2 signed clients (20% conversion rate). • Supported campaign execution across Meta (Facebook & Instagram), aligning creatives with brand voice and audience insights.

Captain Basketball Team
Amity Institute Of International Business
Noida, Uttar Pradesh, India
- Led the team to victory, securing championships in prestigious tournaments such as Sangathan, demonstrating exceptional leadership and strategy formulation. - Cultivated a positive team environment, motivating players to perform at their best, resulting in improved collaboration and overall performance. - Balanced athletics and academics, showcasing time management and prioritization while maintaining consistent excellence in both areas. - Coached and mentored teammates, helping them enhance their skills, which contributed to the team’s consistent competitive edge.

Vice President, Interact Club
-Spearheaded community-driven initiatives, leading donation drives and visits to hospitals, old age homes, and children’s centers, positively impacting hundreds of lives. -Orchestrated successful collection campaigns, gathering over 500 winter clothes, books, and toys for underprivileged children, showcasing organizational and leadership skills. -Fostered social responsibility, inspiring club members to engage in meaningful volunteer activities, resulting in an active, high-performing team dedicated to making a difference. -Built bridges of compassion, spending time with children facing challenges and elderly individuals, strengthening my interpersonal and empathy skills.

School Basketball Team Captain
- Led the school basketball team to multiple victories in inter-school tournaments, including inter school basketball championships, demonstrating strong leadership and tactical skills. - Motivated and coached team members, fostering a collaborative and high-performing environment that consistently delivered results. - Balanced athletic commitments with academics, showcasing discipline, time management, and perseverance. - Represented the school with excellence, earning accolades and gold medals that highlighted the team’s hard work and dedication.
Saniya Darbari's Contact Information
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