Sani Kumar Sharma

Role Handled – Retail Operations (UAE Experience) •Managed end-to-end store operations across single / multiple stores in line with UAE retail compliance, mall guidelines, and brand SOPs •Drove sales growth, profitability, and KPI achievement (Sales, Conversion, ATV, UPT, Shrinkage, NPS) •Led multicultural teams (Arabic, Indian, Filipino, African & Western staff), ensuring high engagement and productivity •Executed recruitment, onboarding, training, and performance management in line with UAE labor norms •Planned and monitored rosters, leave management, and manpower optimization as per peak & non-peak trading hours •Controlled inventory management, stock replenishment, shrinkage control, cycle counts, and audits •Coordinated with mall management, landlords, and authorities for permits, promotions, and operational compliance •Implemented VM standards, seasonal launches, promotions, and brand guidelines •Handled customer experience management, complaint resolution, and service recovery to premium standards •Managed P&L ownership, expense control, budgeting, and cost optimization •Worked closely with head office functions (Merchandising, Supply Chain, HR, Finance, Marketing) •Ensured health & safety, loss prevention, and security compliance •Delivered store openings, relocations, and closures including documentation and snag-list closures

Managed Unit Business of 7cr Monthly & 60 Cr Approx annually and help operational costs within a specified geographic area to enhance overall contribution to the company. Implemented strategies to maximize area contribution by ensuring optimal staffing, location selection, and adherence to processes. Analyzed performance reports and made informed decisions to align department outcomes with established objectives. Developed and maintained performance metrics to effectively build, deliver, report, and track operational success. Ensured that all operations processes met audit compliance standards. Oversaw the maintenance and updates of the Retail Operations manual, documenting all procedural changes. Led the planning and organization of retail meetings to foster team development and operational efficiency.

Responsible for the smooth running and management of the store. Recruit, train, and assign responsibilities to employees, and discipline them when necessary. Design promotional activities for the store and manage them. Understand the storeʼs merchandise and offer counsel on them to customers and staff. Ensure shelves are well stocked with merchandise and are arranged for display in such a way that they are easy to locate. Introduce effective business plan to increase the storeʼs customers. | Retail Operations Manager.

Business Managed 2Cr Monthly & 25 Cr Approx annually & formulated and executed business strategies to expand the customer base, increase store traffic, and enhance profitability. Achieved sales targets through effective training, motivation, mentoring, and performance feedback to the sales team. Ensured high levels of customer satisfaction by delivering exceptional service standards. Managed complete store administration, upholding company policies and procedures to ensure operational excellence. Maintained an impeccable store environment, adhering to visual merchandising standards to maximize customer engagement and sales potential.

Responsible for the entire BTWIN bicycles, Apparel & Footwear Section along with all accessories. Communication with the buying team on day-to-day basis providing feedback for better sales. Assigning duties and targets to team leaders to ensure completion of tasks. Handling staff of 8+ and responsible for their training and development. Checking the reports to ensure the growth comparison is towards positive end. Core responsibility for ordering seasonal and regular merchandise. Tracking the performance of sales in parameters like quantity and quality.