Sang Lê

Senior Product Manager @ Shopify

About

Hey! I'm Sang 👋 — a curious human, global citizen & problem solver. About me: —————— 🧠 A self-starter who loves to venture outside my comfort zone. 🏗 Caught a vibe after starting a pre-teen magazine at 11 years old. Liked building ever since. 💖 My values: make life easier for others, create a net positive impact on our society, and enjoy the process :) Things I’m working on: ———————————— 🛍️ Building unified commerce solutions at Shopify. 👀 APAC consumer insights at Kantar Consulting. Some stuff I worked on: —————————————————— 🥑 Peko (pekoproduce.com) - Western Canada’s first “peculiar” & surplus grocery delivery service, on a mission to fight food waste. In 2 year, our highlights include saving close to $1 million in grocery bills, diverting 300,000+ lbs of food from the landfill, and presenting at the United Nations! As of Feb 2023, we became a part of Fresh Prep Foods - Canada’s most sustainable meal kit delivery service. 💳 Building one of the first e-wallets for 100M+ Vietnamese, powering social P2P payments. 💸 Identifying product inefficiencies & ran growth experiments to grow revenue at Clearco - the world’s largest e-commerce investor & a fintech unicorn. 💻 Convincing LinkedIn and UBC to partner up to provide institutional e-learning access for all 60K+ UBC students. 🛒Scaling grocery deliveries adoption during the height of COVID-19 in San Francisco & Vancouver. ⚡️Helping consumers save energy with ecobee smart thermostats. 👩🏻‍💻Accelerating cloud security adoption at Cisco. 📚Providing free academic support for 5K+ students through UBC Commerce Mentorship Program. I also: —————— 🏅Had the honor to be YWCA Young Woman of Distinction, DMZ Women of the Year & BC 30 Under 30. 🎙 Did a number of case competitions, hackathons & speaking engagements. A few of my favorites include: TEDxUBC, TELUS Innovation Challenge, Queen's Entrepreneurship Competition, JDC West, nwHacks, Canada's Top Ad Exec. 🧠 Consulted for a few amazing companies through Creative Destruction Lab and UBC Strategy Consulting Initiative. Fun fact: I consulted an AI platform for personalized commerce, co-founded by the founder of Google X! On a more personal note: ——————————————— I love expanding my worldview through traveling and picking up various side quests (most recent obsession: skiing). I also enjoy the arts, the sun, the beach, and coffee very very much. 📧 I love a good conversation and I’m always learning. Shoot me a message anytime!

Country

Canada

City

Toronto

Industry

Internet

Skill

Leadership, Marketing, Strategy, Product Management, Cloud Infrastructure, Marketo, Fundraising, Uberflip, Technical Writing, Marketing Operations, Employer Branding, Machine Learning Algorithms, Checkout, Payment Services, Marketing Technology, Retail Technology, UX Research, Teamwork, Mergers & Acquisitions (M&A), Financial Planning

Experience

Senior Product Manager

Shopify

2025-11 - Present · 11 mos

💸 Ads & monetization @ the leading platform for global commerce, powering millions businesses in 175+ countries.

Product Manager

Shopify

2025-4 - 2025-10 · 7 mos

Toronto, Ontario, Canada

💸 Ads & monetization

Associate Product Manager

Shopify

2024-4 - 2025-3 · 1 yr

Canada

Learned from some of the best through Shopify's rotational PM program (0.08% acceptance rate from 12,000+ applicants). Worked on POS Checkout & Advertising Technology.

Cultural Correspondent

Kantar Consulting

2017-12 - Present · 8 yrs 10 mos

Hyper-local intelligence on emerging consumer trends and attitudes. Published reports include topics such as (1) workplace habits, (2) branding perception, (3) modern experience, (4) financial inclusion, (5) social commerce, (6) youth culture and alcohol.

Marketing & Special Projects

Fresh Prep 🇨🇦

2023-3 - 2024-3 · 1 yr 1 mo

Vancouver, British Columbia, Canada

🍁 Canada’s most sustainable meal kit service. Revenue & special projects. 2x M&A integration for national expansion. Continued to lead all things Peko.

Co-founder & CEO (acquired)

Peko

2020-12 - 2024-3 · 3 yrs 4 mos

Vancouver, British Columbia, Canada

🥑 Canada’s #1 “peculiar” & surplus grocery delivery service, at up to 40% off retail prices. Acquired by Fresh Prep - Canada's most sustainable meal kit company & a certified B Corporation - in February 2023.

Product Management

Clearco

2022-1 - 2022-5 · 5 mos

Toronto, Ontario, Canada

The world’s largest e-commerce investor with $3B+ invested in 6,500+ businesses. Growth team — increased top funnel conversion rates through launching acquisition flows on AI chatbot, running multivariate tests on homepage, and leading an NLP experiment to supercharge sales outreach.

Next 36 Entrepreneur

NEXT Canada

2020-12 - 2021-9 · 10 mos

Next 36 selects 36 of the most entrepreneurial students and recent graduates who are problem solvers, community leaders, academic leaders, and social champions across Canada, whom they believe have what it takes to build Canada’s next unicorn. Entrepreneurs are given mentorship, capital, and founder development from Canada's top innovators, business leaders, investors, as well as professors from Harvard, MIT, Ivey & more.

Consultant

UBC Strategy Consulting Initiative

2020-10 - 2021-5 · 8 mos

Vancouver, British Columbia, Canada

A leading pro-bono consulting services to Vancouver businesses and charities. Past clients include Whole Foods, David Suzuki Foundation & more. Selected in SCI’s most competitive recruitment cycle in history to support market entry to the US for a CPG brand. 🏆 Best Consulting Project of the Year 2020/2021 📌 Key skills: supply chain analysis, financial modeling, marketing planning, market research, stakeholder management.

Venture Advisor

Creative Destruction Lab

2020-11 - 2021-4 · 6 mos

Vancouver, British Columbia, Canada

Supported highly scalable startups to achieve their business objectives, while learning to evaluate companies from an investor's perspective. Consulted on go-to-market strategy and achieving product-market-fit for: (1) an AI company that analyzes and predicts real-time consumer behavior, all while protecting their privacy with GDPR and SOC2-compliant technologies. Co-founded by the creator of Google X and exited to OpenAI. (2) a 3D holographic video conferencing technology with a goal to provide for a truly natural collaboration experience, co-founded by ex-leaders of Microsoft and Kernel Labs.

Marketing & UX

Linde Equity

2020-9 - 2020-12 · 4 mos

Vancouver, British Columbia, Canada

Linde Equity is a Vancouver-based investment and portfolio management firm. Apprentice to the Partner. Supported with early-stage investment research, business development, design and marketing.

Growth

Jupiter

2020-3 - 2020-9 · 7 mos

San Francisco, California, United States

AI-powered, in-home grocery concierge in SF. $9M+ raised from Khosla Venture, NFX & Y Combinator. Apprentice to the CMO/CRO and worked closely with the founding team. Learned a ton about growth, product, as well as logistics. Some highlights include building an influencer program from the ground up to become the #1 customer acquisition channel, managing socials, and being the de facto designer.

Education

The University of British Columbia

Marketing & Business Analytics (co-op)

#1 business program in Canada with an acceptance rate of 6% (QS World Ranking). Awards: • Daniel F. Muzyka Award in Entrepreneurship '21 • CWEA Award for Female Student Entrepreneur '21 • International Community Achievement '20 & '21 • International Student Leadership '20 • Outstanding Student Leader '19 Competitions & Hackathons: • 2nd | JDC West, Entrepreneurship 2022 • National Top 3% | Canada’s Top Ad Exec 2021 • McKinsey Challenge 2020 • Winner | RBC Get Seeded 2020 • 1st place | Arc'teryx x CUS Sustainability 2020 • National Top 10 | Canadian Tires Marketing Face-Off 2020 • Recurring Revenue Award | ecobee Hack the Hive 2020 • 1st place | Visier x UBCMA Battle of The Ads 2020 • 3rd place | Labatt Breweries x UBC Imprint 2020 • Wolfram Award | nwHacks 2020 • 3rd place | JDC West Summer Development 2019 • 2nd place | JDC West Junior Development 2019 • 2nd place | SEO-V Case Competition 2018