Sangbum Im, CFA, CMA, PMP

Sr. Project Manager Webasto Korea Holdings | Apr 2022 – Present Bid Strategy & Market Entry (KIA EV3 — ₩1.1T): Analyzed HKMC procurement dynamics, IRA regulatory environment, and competitor capability gaps — positioned Webasto as sole viable supplier and secured exclusive award against entrenched incumbent. Strategic Bid Leadership (KIA EV5 — ₩1T): Led competitive intelligence and pricing leverage analysis. Identified no credible alternative supplier existed within SOP timeline — defended target margin (10%+ EBIT) against customer discount pressure. EBIT Recovery: Improved project EBIT from -0.2% to +4.1% by SOP through VAVE cost-reduction TF and strategic sourcing initiatives.

Project Manager → Sales Planning & PMO Lead Clarios Delkor | Apr 2018 – Apr 2022 Portfolio Rationalization & Sales Mix Optimization (FCF +40% YoY): Led commercial restructuring TF post-LBO — identified low-margin product lines, shifted sales mix toward high-value segments, and redesigned working capital structure (DSO/DII/DPO). Sales Process Standardization (Global Best Practice Award): Designed localized commercial methodology (PowerD3K) integrating global HQ standards with HKMC requirements. Adopted as Global Best Practice by US HQ and rolled out to all worldwide subsidiaries. Multi-OEM Commercial Management: Managed full commercial cycle (RFQ → pricing → contract → SOP) for 4 OEM customers across APAC — Hyundai-Kia, GM, Renault, and VINFAST.

Commercial Project Manager Faurecia Korea | Oct 2016 – Apr 2018 Customer Commercial Ownership: Took full commercial accountability for HKMC key account — managed pricing, RFQ responses, and contract negotiations while coordinating with French HQ R&D on global program execution. Financial Recovery Planning: Developed and executed recovery plans to defend business case integrity against design changes and raw material cost escalations, maintaining profitability targets across full project lifecycle.

- Developed new business opportunities in the European automotive market for advanced flame-retardant materials. - Led RFQ responses, business case modeling, and project coordination from initial customer contact through to mass production launch.

Overseas Sales & Business Development — Detroit, USA (Solo Rep.) Kolon Industries | Aug 2010 – Nov 2014 North America Market Entry Strategy: Designed and executed full market entry strategy for automotive interior materials into US OEM market. Built sales infrastructure from zero — established Detroit office, mapped Tier-1 network, developed channel partnerships. New Business Development — 250% of Target: Secured 7 GM vehicle programs (Cadillac XTS/ELR/ATS/SRX/Escalade, Corvette, Buick LaCrosse) through sustained commercial negotiation and technical partnership. KRW 50B revenue contribution. Awarded Employee of the Year 2012.

Overseas Sales → Market Planning Navien | Aug 2008 – Aug 2010 North America GTM Strategy: Structured OEM supply agreements (AO Smith, Rheem) and wholesale channel networks across Canada and the US (8 distributors, 15 locations). Contributed to USD 100M export milestone in 2010. Latin America Market Assessment: Conducted PESTEL analysis for Brazil entry — identified structural barriers (90%+ electric shower penetration) and recommended asset-light distributor model, avoiding high fixed-cost direct investment.