Sang A Lee

SEO Strategy & Technical Optimization • Executed comprehensive Google SEO optimization strategy for medical clinic website, improving organic search visibility and patient acquisition • Implemented technical SEO best practices including site structure optimization, keyword research, and content optimization for medical services • Conducted SEO audits and performance monitoring to ensure sustained search engine rankings improvement International Influencer Marketing & Partnership Strategy • Developed and executed global influencer outreach campaigns targeting beauty and wellness content creators • Created comprehensive influencer partnership strategies including campaign planning, content guidelines, and performance metrics • Managed international stakeholder relationships and coordinated cross-border marketing initiatives UX/UI Strategy & Conversion Optimization • Led website architecture planning and user experience optimization for medical service bookings • Designed detailed page layouts and conversion funnels specifically tailored for medical consultation processes • Coordinated visual design elements and user journey mapping to maximize patient engagement and appointment conversions AI-Driven Content Marketing & Process Innovation • Established systematic blog marketing processes leveraging AI tools for content creation and optimization • Developed scalable content production workflows integrating artificial intelligence for medical content creation • Created documentation and training materials for sustainable AI-assisted marketing operations • Implemented automated content distribution and performance tracking systems

Built and operated an offline-to-online marketing agency from the ground up, collaborating with 56+ brands across beauty, fashion, and lifestyle.Oversaw end-to-end planning and execution of 6 pop-up exhibitions, driving 5,000+ cumulative visitorsLed brand strategy, client acquisition, and creative direction for small and emerging brandsSelected twice as a beneficiary of the Korean Ministry of Science and ICT Data Voucher Program (2023, 2024)

Strategic Content Marketing & Localization • Managed multilingual content strategy across 8+ languages, translating and adapting flagship content from main headquarters for regional supporter pages • Coordinated weekly content production pipeline (3-4 pieces weekly) for KSGC2023 SNS campaigns, overseeing freelance designers and content creators Database Management & CRM Operations • Led comprehensive database development and mass email marketing campaigns targeting key stakeholders and potential partners • Implemented systematic data collection and segmentation strategies to optimize outreach effectiveness Partnership Development & Business Relations • Spearheaded strategic partnership initiatives across multiple international markets beyond Vietnam • Developed and executed lead generation strategies for B2B partnership opportunities • Managed end-to-end deal-making processes including planning, negotiation, and operational implementation Viral Marketing Campaign Development • Conceptualized and executed high-impact "killer content" campaigns designed for viral distribution • Integrated multi-channel marketing approaches combining KOL partnerships, press releases, and paid advertising for maximum synergy