sandy liang

associate consultant, market impact

About

Sandy Liang. Site Merchandising Associate at Wayfair. Location: Greater Boston Area; Industry: Retail ... Coordinated a team of 30 that led 2-4 historical tours of Boston's Chinatown per week. * Raised ... Summer Analyst at Goldman Sachs...

Country

united states

City

boston

Industry

market research

Skill

public speaking, management, event planning, non profits, leadership, facebook, powerpoint, nonprofits, social media, microsoft excel, microsoft office, fundraising, research, microsoft powerpoint, community outreach, analysis, teaching, grassroots organizing, microsoft word, adobe acrobat, adobe design programs, stata, grant writing

Experience

site merchandising associate

wayfair

2016-6 - 2017-11 · 1 yr 6 mos

* Strategized with cross functional teams to build the best-in-class site experience for Outdoor product categories in four geographies (US, Canada, UK, and Germany) * Analyzed clickstream data and competitive research to drive site improvement projects, increase conversion rate, and drive net order growth

associate consultant, market impact

forrester

2018-12 - Present · 7 yrs 10 mos

Design and analyze custom market research studies on marketing and technology related topics, including data management, marketing management, cyber security and risk management, and artificial intelligence.

category management associate

wayfair

2017-11 - 2018-11 · 1 yr 1 mo

Strategized on suppliers' operations, promotional campaigns, and product performance to boost business growth

operations and personnel manager, the harvard shop

harvard student agencies

2013-10 - 2015-1 · 1 yr 4 mos

* Awarded Harvard Student Agencies’ Manager of the Year. * Led operations management of $2.8M budget and the daily function of 3 retail locations. * Increased store annual revenue by 20% to $500,000 and monthly sales volume by 20% through marketing campaigns and tour company partnerships; peak monthly growth of 61% in Jan 2015. * Outreached to potential partners and closed tour commission partnerships valued at $500,000+. * Trained and managed 3 store managers, 2 visual merchandisers, and 160+ sales associates on job responsibilities, trouble shooting techniques, and customer service.

programs and marketing associate

asian community development corporation

2013-2 - 2013-8 · 7 mos

* Relaunched 2 inactive youth leadership programs and increased enrollment by 50% * Developed curricula centered around professional development, affordable housing, and Boston's Chinatown history * Coordinated a team of 30 that led 2-4 historical tours of Boston’s Chinatown per week. * Raised over $100,000 through fundraising efforts, a 67% increase from previous fiscal year. * Expanded ACDC’s tour program through targeted outreach to local boutique hotels sand hostels

global manufacturing and sourcing intern

ralph lauren

2015-1 - 2015-1 · 1 mo

* Met with potential vendors and conducted web research on wearable technology market * Designed, shortlisted, and performed risk analysis on a range of potential new wearable technology products tailored towards different brands and demographics; presented findings to team and senior vice presidents * Gained rotation exposure to design, merchandising, raw materials, production, and quality assurance and compliance

Education

beijing language and culture university

chinese language

beijing language and culture university

2012-1 - 2012-1 · 1 mo

Studied Advanced Mandarin Chinese through Harvard Beijing Academy"," * Certified “Advanced Mid” speaking level by American Council on the Teaching of Foreign Language (ACTFL) OPIc"]