Sandy Liu

Global head for all of C&K's Marketing and Communications Worldwide. Leading a global team in the USA, EMEA, and ASIA with total responsibility for planning and implementing corporate growth strategy. Areas of responsibility include: digital marketing, web user experience enhancement, new product launches, market expansion, corporate acquisition and merger marketing, branding, videos, PR, social media, demand generation. (C&K was acquired by Littlefuse in 2022)

- Owned and improved the lead funnel with emphasis on lead nurturing, lead scoring, and flow automation. Analyzed user behavior data to identify the highest impact opportunities. - Launched high-performing campaigns with measurable KPIs in digital engagement, demand generation, and social media. Also, implemented trigger-based emails, improved segmentation, leveraged bot-assisted chat, and refined drip campaigns. - Managed the marketing automation system (Pardot) and campaigns in Salesforce.com, ensuring robust and accurate lead management processes and tools.

- Marketing Communications at Massachusetts Institute of Technology Center for Transportation and Logistics - MIT CTL - Marketing operations supporting email marketing and digital communications - Use of Salesforce and MailChimp to create and manage complex customer segments

Responsible for the creation, deployment, and data analytics surrounding all marketing activities of leading B2B digital signage CMS software company in Cambridge, MA, founded and led by MIT grads. Working directly with the COO and CTO for all outreach campaigns of the company. Key activities include: - Developed marketing strategy and marketing plan - Increased web traffic, generated & nurtured leads - Conducted SEO & Keyword research - Project Manager for live webinars & product demos - Managed marketing automation using HubSpot for email blast, blog & social media - Monitored, measured & improved Google Ads campaigns - Engaged customers & prospects via CRM tools

Marketing Data Analytics, Account Services, Advertising Traffic, online advertising Special Projects are my daily multi-tasking missions at this business media company with 20 Financial Service print/online magazines and a weekly newspaper. Acting as a resource for both sales and marketing departments while reporting to the director of business media. It is my responsibility to use analytic tools such as HubSpot, Google Analytics, Advanced Excel and others to turn raw data into actionable business insights in real time. Plus I am the direct contact for all advertising clients regarding their online and print ads while providing traffic assistance for the creative/production team. (Business unit acquired by American Business Media LLC)

Performed SEO site audit on the 60,000+ pages of the entire MGH website with a special focus on the MGH for Children department as part of MGH’s digital strategy marketing. Conducted keyword and competitive research to help optimize existing web pages and to identify new opportunities.

Assisted in the design, creation and distribution of web, hard copy marketing materials, and information packets for prospective international buyers as well as public television stations in the worldwide marketing department. Also, participated in digital strategy planning, web design & improvement, SEO, and market research.

Managed all logistics for events including: transportation, food orders, decorations, collegiate link requests and forms; arranged for contacting venues, negotiating prices, booking rooms for meetings and events; coordinated marketing strategies for events.

Taught children from 6 to 18 years of age Math and Science. Oversaw learning development program for local and international students to achieve their analytical skills.

Directed email marketing to establish relationships with potential students/clients; collected and analyzed educational market data for certain areas of the US; posted advertisements and comments daily on major industry sites, forums, and BBS.