Sandy Chang

Project Director @ 91APP, Inc.

About

★Over 10 years practical experience of digital advertising , possess know well skill of ad operate and optimization in cross-media. ★Over 10 years marketing experience of E-commerce, know well E-commerce operation in Taiwan. ★Enthusiasm for digital ads, possessed solid skill of Meta, google and Line ads skill of optimization . ★Lead the team to achieve customer advertising effectiveness and organizational KPIs ★Solid Knowledge in Online to Offline Marketing Channels Optimization. ★Sense of responsibility and high pressure resistance. ★Logic Analysis and Digital Concepts. ★Full respnsibilty and willing to accept the challenge and solving problem.

Country

City

Taiwan

Industry

Retail

Skill

RMN, 數位媒體, performance, 客戶管理, 廣告, Performance ads, Social Media Marketing, Media Planning, Data Analysis, Microsoft Office, Budget Monitoring, Online Marketing, Teamwork, KPI Implementation, Social Media, Blogger, Facebook Marketing, Online Advertising

Experience

Project Director

91APP, Inc.

2023-1 - Present · 3 yrs 9 mos

Marketing Director

91APP, Inc.

2019-5 - 2024-12 · 5 yrs 8 mos

Taipei City, Taiwan

Senior Advertising Optimization Specialist

Bridgewell Incorporated

2018-3 - 2019-4 · 1 yr 2 mos

Senior Marketing Manager

91APP, Inc.

2015-10 - 2017-7 · 1 yr 10 mos

Taipei City, Taiwan

• Assist brand clients in online and offline digital advertising strategy planning and media layout, achieve performance goals, drive revenue growth. • Lead the team to achieve customer advertising effectiveness and organizational KPIs, YOY 70% • Customer development advertising negotiation, the entry rate is as high as 95%, and the renewal rate is 100% • Key client projects owner, integrated cross-media planning and proposals.

Marketing commissioner

Rakuten Taiwan

2013-4 - 2015-9 · 2 yrs 6 mos

Taipei City, Taiwan

• Responsible for social media traffic of whole web site (30% for overall traffic source) • Cooperate with more than 100 bloggers work to fb post and blog article, and keep friendly relation. • Operate Facebook ads to drive traffic for web site’s campaign, include categories of ladies fashion, living product, 3C and gourmet. And keep enhance digital marketing ROI by optimizing online campaign budget spending. • Modifying Facebook advertising strategies by communicating insights with onsite Designers and merchant sales. • Developing New online media cooperation consult. • Cross-sector cooperation project owner: Idol drama merchandise of placement on TV.