Sandro Parisotto

As a Project Manager, I steward various brands for Coca-Cola Canada, creating iconic beverage packaging products and visual merchandising solutions in the Canadian retail marketplace.

Fearless Voices is a speaker series in York Region. The purpose of this event is bring local hero’s, community leaders, visionaries and influencers together so they can inspire, connect and empower the community around them.

As an Account Director at Pigeon Brands, I trained, guided and mentored an internal team of 5-8 designers, production, proofreading, French translation and quality control staff in the publishing of the retail flyer for IKEA Canada, from initial design creative to overseeing the final high quality print reproduction. I also developed new workflow processes, that brought flexibility, diligence and a real commitment to making process run more smoothly for both teams. I had the privilege to work with the dynamic teams at various clients, including Materne Canada, Dr. Oetker, Kraft-Heinz, Moen, Mercedes Benz and True North Seafood.

As a Business Manager at Perennial Inc., I had the privilege of working as the team lead, managing the design process from concept development to final design production for such clients as Coca-Cola, Molson Canada, Canadian Tire and Rudolph’s Bakeries. My awareness to my clients’ needs, allows me to proactively generate solutions further assisting their vision to create unique and compelling packaging and retail experiences for the Canadian market.

As a Packaging Graphics Specialist I was responsible for providing consultative services to various marketing teams on package design, both creatively and technically. I ensured integrity and consistency of brand standards, including logos and trademarks. I worked well under pressure with multiple priorities, within tight deadlines, to deliver a consistent brand experience to shelf. I applied Six Sigma methods and tools to continuously maintain and improve department operating procedures and deliverables. As an internal supplier of these services I provided leadership in the continuous improvement and integration of the packaging process, from concept to shelf.

As an Account Manager, I was responsible for the management of major consumer packaged goods and fostered growth of existing accounts such as Frito-Lay, Mars, Heinz and Energizer, by providing quality customer service, promptness and knowledge of business practices. Provided technical support to client’s sales, marketing, and production staff. I also worked proactively to create and develop the corporate employee incentive program to foster new ideas for continuous improvement.

CPIA Scholarship Trust Fund Recipient, 1st - 4th year

Currently enrolled