Sandrine Pasche

Brand Marketing Manager, APAC @ Lacoste

About

Marketing Manager with over nine years of experience and a passion for the Fashion industry. What I do: I am currently working at Lacoste where I specialize in creating comprehensive 360 marketing plans that leverage various channels, including PR, digital, media, CRM, events, and trade. I am trilingual in English, French, and Spanish, and I have been based in Hong Kong since 2018.

Country

Hong Kong SAR

City

Hong Kong

Industry

Apparel & Fashion

Skill

Marketing, Events, Media Coverage, External Agencies, Consumer Behavior, Luxury, KOL, Branding & Identity, Brand Building, Brand Awareness, Campaign Development, Competitive Analysis, Market Analysis, Press Relations, Team Management, Branding, Press Strategy, Footwear, Communication, Marketing Activation

Experience

Brand Marketing Manager, APAC

Lacoste

2026-1 - Present · 9 mos

Hong Kong (RAE)

Marketing Manager, APAC

Lacoste

2023-6 - 2026-1 · 2 yrs 8 mos

Isla de Hong Kong

Responsible for all marketing pillars across the Asia Pacific distributor markets (Australia, Philippines, Singapore, Malaysia, Vietnam, Thailand, Indonesia) Key responsibilities include: - Strategic campaign planning and execution - Regional marketing budget oversight and optimization - Event planning and execution (product launches, pop-ups, regional showcases) - Media planning (offline and digital awareness campaigns) - Press relations and influencer strategy - Customer Relationship Management (CRM)

Marketing Digital Executive

Lacoste

2022-1 - 2023-6 · 1 yr 6 mos

Hong Kong, Hong Kong SAR

Key focus on media, digital marketing, public relations, and elevating the footwear category

Ecommerce Marketing Manager

AS29

2021-3 - 2021-12 · 10 mos

Hong Kong SAR

- Full accountability of Shopify e-commerce store (inventory management, pricing & promotions, weekly performance & monthly revenue targets) - Management of email marketing platforms including template, campaign & flow creation - Optimize on-page keywords, on-page technical SEO, internal linking, hierarchy, blog content and collection copy with direction from SEO lead - Main lead for marketing and e-commerce photo shootings

Social Media Executive

APM Monaco

2020-12 - 2021-3 · 4 mos

- Management of influencers collaboration for USA, France, Spain, UAE and Hong Kong markets - Maintain a strong influencer database portal to meet monthly KPIs for global projects in line with brand strategy

Customer Associate

APM Monaco

2020-2 - 2020-12 · 11 mos

Hong Kong SAR

- Drive sales to meet online targets - Be present in the stores on a monthly basis to engage with customers - Maintain knowledge of store products to make informed recommendations

Marketing Manager

REVĪVŌ Wellness Resorts

2019-6 - 2019-12 · 7 mos

Corporate Office, Hong Kong

Global role: Asia & Europe REVIVO WELLNESS RESORTS & The Pavilions Hotels (sister companies) - Part of the re-branding strategy of the group: marketing strategy, brand identity, tone of voice, and web design - Launch of wordpress website - Organize photo shootings for 9 properties - Main lead for social media and digital matters - Liaise with different agencies

Assistant Marketing Manager

REVĪVŌ Wellness Resorts

2018-6 - 2019-6 · 1 yr 1 mo

Marketing Intern

We Are BMF

2016-8 - 2017-1 · 6 mos

Greater New York City Area

Internship at an event management company headquartered in NYC. I was in the influencer marketing department, helping the team coordinate social media personalities to participate in events for brands like Revlon, Pepsi, YSL Beauty, and others.