Sandra Murphy

National Business Development Manager @ Danone

About

A passionate sales professional with a proven track record of exceeding sales targets, implementing comprehensive marketing strategies to support and exceed business goals and objectives. Tenacious in building new business, securing customer loyalty and forging strong relationships with external and internal business partners that result in the identification and conversion of sales opportunities.

Country

Canada

City

Greater Kitchener-Cambridge-Waterloo Metropolitan Area

Industry

Food Production

Skill

Budget Management, Marketing Strategy, Business Development, Marketing Communications, New Business Development, Sales, Marketing, Leadership, Digital Marketing, Channel Partners, Management, Account Management, Negotiation, Multi-channel Marketing, Marketing Management, Product Marketing, Product Launch, Competitive Analysis, Lead Generation, B2B

Experience

National Business Development Manager

Danone

2021-4 - Present · 5 yrs 6 mos

Canada

National Key Account Manager

2014-6 - 2021-1 · 6 yrs 8 mos

Canada

Led overall Canadian management and growth of Global Contract Feeders along with feeders’ respective Group Purchasing Organizations. Connected 3M Global leadership with Global Partner leadership teams to build regional revenue. Developed programs and aligned national team and growth with National Distribution partners. Worked with full sales teams (inside and outside), Agents, and Technical Teams both in Cleaning Workplace Solutions (CWS) and within other 3M divisions to ensure client programs and projects were implemented successfully.

Marketing & Key Account Manager

2012-11 - 2014-6 · 1 yr 8 mos

Canada

Developed, implemented, and managed P&L of the annual strategic plan for the $16M Building and Commercial Division. Managed Top 3 Global Building Service Contractors, including C-suite level engagement. Negotiated annual contracts, rebates, and programs for all distribution and end users. Coordinated and executed all national account commitments across national sales team.

Senior Channel Marketing Manager

BlackBerry

2008-12 - 2012-11 · 4 yrs

North America

Managed a quarterly discretionary budget in excess of $10M. Maximized marketing operating expenses, including forecasting, demand planning, minimizing COA, and monitoring ROI. Focused on account penetration, development, and implementation of sales objectives in non-traditional verticals. Worked with external advertising agencies to develop launch plans for all products and services.