Sandra Lennartsson

Overseeing and managing all commercial aspects. Creating and implementing the business's commercial strategy. This involves identifying market opportunities, defining target markets, setting go-to-market strategy, sales strategy and creating plans to maximise revenue and market share. Main responsible for the sales, marketing, and customer success team. Part of leadership group and strategic businesswork.

Board Member of Reen AS. https://reen.com/

Main responsible for External Communication and PR, Social Media, Employer Advocacy​ and Internal Communication​ in ABAX Group. Working on a strategic level and responsible for the overall delivery. Leading a team with Communication and PR Manager and reporting to CMO. • PR and Corporate Communication strategy • Internal Communication • Go-to-market strategy and product launches • Brand Management • CSR • Project Management • Working side by side with Management In addition, leading various strategic project and working closely with Management.

Help the company increase its revenues by creating a marketing plan to give the company a competitive advantage. Chief Marketing Officer and leader of Marketing section at ABAX. Part of the Group Management. and lead ABAX short- and long-term marketing and communications strategy to achieve brand awareness, sales growth targets, market penetration and cost-effective new customer acquisition. Leading a group of Marketing Managers, PR & Communication Manager, Art Director, Content Managers, and Project Managers. • Leading the International marketing section • Global Marketing Strategy • Marketing Analysis • Strategic planning and execution • Personnel responsibility • Member of Group Management

Board member of ABAX Sweden, ABAX Denmark, ABAX Finland, ABAX Netherland, ABAX UK and ABAX China.

Marketing Manager and responsible for Global Marketing Strategy for all markets. Support sales growth by facilitating strategic planning and execution of marketing plans across all markets, in multiple channels. Leader of a group of Marketing Coordinators, Quality Managers and Design team. • Marketing and Communication Strategy • Lead Nurturing • Brand Management • Quality Management • Personell Responsibilty

Responsible for the marketing of ABAX Sweden and newsletter, the company’s web site, social media, PR, campaigns, fair and other activities related to marketing. Also working and main project leader for various project for ABAX Group. • Marketing Planning and Execution • Social Media Management • Lead Nurturing • Email Marketing and newsletter • Project Management

During 20 weeks being a part of the Customer Marketing team. I worked as a support and relieved the Category Managers, including their work with the category plan, and campaign responsible. During the last weeks, I also wrote my exam essay about the shopper and shopper marketing.

Marketing assistant with head responsibility for the marketing activities, for example the website, social media, posters, information and events during Malmö Folkets Park peak season. I was also responsible for all the summer workers in the Park during the last season. Two summers stuffed whit responsible, flexibility and creativity.

During eight weeks doing my internship and worked closed with the only responsible for marketing and information. Working with the website, social media, posters, information and some events. The service equire curiosity, being independent but flexible and creative.