Sandra Clark

Sr. Director, Global Brand Management @ The North Face

About

A passionate brand marketer and MBA with 10+ years of experience shaping global brand strategy, go‑to‑market planning, and storytelling for consumer brands. Currently serving as Head of Global Brand Management and Global Retail Brand at The North Face, where I partner closely with the CMO to help define how the brand shows up across categories, regions, and a 365‑day global ecosystem.My work spans brand positioning, global campaign creation, and early stage GTM decision‑making, including which stories we tell, which innovations we support, and where we invest. I directly lead global campaign production and athlete storytelling and help set annual and seasonal priorities that guide broader global and regional marketing efforts. I’m especially motivated by translating product innovation into meaningful, culturally relevant stories that build long‑term brand equity and measurable business impact.I’m known for strong relationship building across creative, commercial, and executive partners, and for being a dynamic public speaker who brings clarity, energy, and conviction to complex ideas. Presentation and storytelling are core strengths of mine, whether inspiring large audiences or aligning leadership teams through clear, thoughtful narratives. I’m a values‑driven leader who cares deeply about inclusion, collaboration, and developing high‑performing teams, and I feel proud to do that work every day in service of a larger mission to #neverstopexploring

Country

United States

City

Denver

Industry

Marketing & Advertising

Skill

Brand Management, Branding & Identity, Team Leadership, Marketing, Leadership, Market Research, Training, Social Media, Customer Service, Public Speaking, Customer Satisfaction, Microsoft Office, Analysis, Hospitality, Marketing Strategy, PowerPoint, Student Financial Aid, Program Management, Microsoft Word, Event Planning

Experience

Sr. Director, Global Brand Management

The North Face

2025-5 - Present · 1 yr 4 mos

Head of Global Brand Management and Global Retail Brand at The North Face, leading a strategy-driven team that delivers integrated brand vision and competitive distinction worldwide. Together, we align global and regional partners to create breakthrough campaigns and best-in-class consumer journeys across Snow, Climb, Trail, and Lifestyle categories. Our work amplifies the voice of the consumer, crafts narratives that inspire exploration, and ensures brand consistency across every touchpoint, all while fostering a culture of inclusion, collaboration, and innovation, optimizing global resources, and driving measurable growth and sustainability.

Director, Global Brand Marketing

The North Face

2023-8 - 2025-5 · 1 yr 10 mos

Denver, Colorado, United States

Sr. Manager, Global Brand Marketing

The North Face

2023-7 - 2023-8 · 2 mos

Global Brand Marketing Manager | Snowsports

The North Face

2020-4 - 2023-7 · 3 yrs 4 mos

Sr. Brand Marketing Coordinator | Snowsports

The North Face

2018-10 - 2020-4 · 1 yr 7 mos

Brand Marketing Coordinator | Snowsports

The North Face

2016-9 - 2018-10 · 2 yrs 2 mos

San Francisco Bay Area

Lead Activities Assistant | Ski Instructor

Mammoth Mountain

2016-2 - 2016-5 · 4 mos

Mammoth Lakes

Managed a team of eight activities assistants charged with delivering efficient support of all operations for the ski & snowboard school. Cross-trained as a Ski Instructor to provide additional teaching support during high demand times.

Marketing Manager | Island Hotel Newport Beach

Irvine Company

2014-10 - 2016-2 · 1 yr 5 mos

Newport Beach

Oversaw the concept development, design, and implementation of all print, digital, and experiential marketing initiatives to ensure growth in brand awareness and revenue actualization for four distinct brands on property including the Island Hotel Newport Beach, Oak Grill, Aqua Lounge, and Coastal Catering.

Marketing and Event Coordinator (Contract)

University of California, Irvine - The Paul Merage School of Business

2014-4 - 2014-11 · 8 mos

Planned the marketing and event logistics for the center’s exclusive educational conference for women of wealth. Created marketing and communication materials from content development to final design, while aiding in public relations strategy implementation and event selection and execution.

Marketing Consultant (Contract)

Orange County Visitors Association

2013-12 - 2014-9 · 10 mos

Orange County, California Area

Developed strategic marketing opportunities to promote Orange County as a premier travel destination. Multiple projects included utilizing digital referral optimization, leveraging key partnerships for online marketing campaigns, and using GIS micromarketing and data analytics software for geographic and psychographic advertising strategies.

Manager, Market Research & Analysis (LDP Intern)

AT&T

2013-6 - 2013-8 · 3 mos

Consumer Wireline and Direct Marketing

Conducted special projects for the consumer wireline and direct marketing competitive intelligence team. Projects focused on top competitors’ use of social media, mobile applications, and marketing of all video, voice, and broadband products.

Financial Aid Officer

Point Loma Nazarene University

2008-12 - 2012-8 · 3 yrs 9 mos

Administered all undergraduate and graduate student aid programs, from disbursement to reconciliation of over $4.5M. In addition, led the student staff team, and designed and implemented financial aid trainings and presentations.