Sandra Power

Sandra Power

Owner

About

In 2020, I fulfilled a lifelong ambition and opened my own lingerie boutique, built on a simple but powerful belief: when women are properly supported, confidence follows.From day one, my focus has been on education-first bra fitting, inclusive sizing (cup sizes A - LL, band sizes 28 - 46), and creating a safe, non-judgemental space where women of all shapes and sizes feel safe, respected, and supported.Launching a retail business in 2020 came with challenges, (Yes, the "C Word" did its best to break me) but The Lady’s Slip did not only survive - it thrived. Today, we are proud to be recognised nationally for our fit-led, educational approach, with customers travelling from across Ireland (and beyond) to experience what has become a destination lingerie boutique.Alongside our in-store service, I am passionate about sharing bra-fitting education on a wider scale through digital platforms, media, and professional collaborations - helping to reshape how lingerie is understood, fitted, and valued, with a healthy dose of fun and tongue-in-cheek humour along the way.I also devised a simple six-step Bra Fit Formula, which we share widely to help challenge the statistic that over 80% of women are wearing the wrong bra size - improving comfort, confidence, and support one beautifully fitted bra at a time.Looking ahead, several exciting projects are in development for 2026, all centred on advancing lingerie education, wellbeing, and long-term comfort for women.It’s not about the size - it’s about the fit.

Country

-

City

Ireland

Industry

Retail

Skill

Marketing, Sales, Radio, Customer Service, Social Networking, Social Media, Management, Marketing Communications, Event Management, Sponsorship, Advertising, New Business Development, Recruiting, Radio Advertising, Retail, Team Leadership, Social Media Marketing, Direct Sales, Account Management, Facebook

Experience

The Lady's Slip, lingerie

Owner

The Lady's Slip, lingerie

2020-7 - Present · 6 yrs 3 mos

Waterford, Ireland

The Lady's Slip

Business Owner

The Lady's Slip

2020-7 - Present · 6 yrs 3 mos
Winterval

Sponsorship and Business Development Manager

Winterval

2018-9 - 2021-2 · 2 yrs 6 mos

County Waterford, Ireland

Dlight

Sales and Marketing Coordinator

Dlight

LinkedIn
2018-2 - 2018-8 · 7 mos

Tramore, Munster, Ireland

In my position as sales and marketing coordinator in Dlight I oversaw the development of specific sales and marketing techniques. In working with both the sales and marketing departments I implemented systems to ensure that everyone in the company continuously promotes the business when communicating with clients, while consistently maintaining the brand values. In my marketing capacity I worked to get the company’s name in the public domain through pr and branding exercises. I coordinated and created marketing plans and campaigns and worked with designers and producers to develop up-to-date ads and promotional material. I managed networking, b2b and b2c events and all aspects of social media resulting in the steady growth of all platforms.

WLR FM

Events Sales & Marketing Executive (Contract)

WLR FM

LinkedIn
2017-6 - 2017-10 · 5 mos

https://www.southeasthouseandhome.com/

Events Sales and Marketing Assistant (Contract) - selling floor space and assisting with the organising of the South East House and Home Show which will take place in WIT Arena on September 30th and October 1st. This event will be the biggest of its kind that the region has ever seen. It’s a MUST for anyone looking for new ideas for their home and living space with everything from home improvements, interior design, DIY, cookery, outdoor living, building and renovations, electricals, kitchens and bathrooms, home fitness, beauty and dedicated kids entertainment. The show will be packed to the brim with ideas, advice and products as well as exclusive show offers, new product launches and items you won’t find on the high street. In addition we will be joined famous faces, like the Happy Pear Brothers and other experts as they share their knowledge and skills through demos and workshops all day long. For more info check out - www.southeasthouseandhome.com

Chia Bia

Sales And Marketing

Chia Bia

2014-3 - 2017-3 · 3 yrs 1 mo

www.chiabia.com

My day to day duties include writing website and social media content and also press releases when required. Identifying good marketing opportunities and ambassadors for our products. Recording Chia Bia samples dispatched to influencers, pr agencies and charities and analysing reaction, social media, cost and value of these exercises.Organising and attending off site events to promote the Chia Bia brand and range of products. Dealing with customer and consumer enquiries. Providing support to the sales team. Constantly coming up with innovative ways to promote Chia Bia products and their benefits including pos material, images and branding.

Beat 102 103

Sales, sponsorship and Promotions

Beat 102 103

LinkedIn
2008-2 - 2013-8 · 5 yrs 7 mos

Ardkeen, Waterford

I worked in Beat 102 - 103 for nearly 6 years as promotions manager. I have always been willing and able to step into different roles when required, with my finest achievement being the concept, research, pitch, sale and management of "Win Your Wedding". The promotion ran in 2012, and raised over €70,000 for 5 worthy charities, it subsequently won a silver award in the 2013 PPI radio awards. My position in Beat also included managing the Beat Fleet - a team of approximately 20 people - this involved recruitment, team leading, team logistics, motivation, management, as well as problem solving. Radio sales and promotions is a very fast paced environment so I have needed to adhere to very strict deadlines, be extremely organised and think on my feet. My job involved very strong admin skills and attention to detail

DPL Group

Sales Executive

DPL Group

LinkedIn
2003-2 - 2008-2 · 5 yrs 1 mo

Keane's Road Waterford

DPL is a large builders providers with an extremely impressive Bathroom Showrooms. In my time there, my duties involved - Helping clients to chose their ideal bathroom sanitary wear to suit their building/renovation work. Working out the perfect dimensions and requirements for the space available. Having a working knowledge of plumbing requirements, and potential problems. Dealing with builders and contractors on larger scale works, such as hotels, housing estates, offices - negotiating the best prices for their needs, providing in detail quotations, and ensuring that all orders are fulfilled on time. Other duties included showroom refurbishment, stock control, ordering accessories, and keeping up to date with evolving trends.

Sandra Power's Contact Information

Email

******@***.com

Phone

(**) *** ****

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