Sandra Bogdanovic

- Develop and lead the social media strategy for the three properties and the Collection ensuring brand consistency while reflecting each destination’s unique identity - Build and manage editorial calendars for all social platforms, aligning content with key commercial, F&B, wellness and brand storytelling priorities - Oversee content strategy and creative direction including concept development, visual storytelling and supervision of photo and video productions in line with brand guidelines - Manage and curate influencer and content creator collaborations from talent selection to briefing, production and performance alignment - Introduce, structure and deploy paid social media campaigns for Rooms, F&B and Wellness across all properties, supporting awareness, consideration and conversion objectives

- Develop and execute integrated marketing & communications strategies for rooms, F&B and wellness that align with the overarching business strategy to drive awareness and conversion - Develop ongoing awareness and tactical campaigns with organic, paid and earned media campaigns (website, social media, email marketing, press room, collateral, online, offline advertising campaigns, medias, KOLs, PR activations) - Identify strategic agencies, build relationships and manage agency networks including marketing & communications / PR agencies, creative agencies, social media agencies, digital advertising agencies, CRM agencies - Manage strategic partnerships to promote offers through B2C and B2B channels - Oversee photo and video shoot in line with the brand style guidelines - Manage the media and influencers experiences and ensure the highest quality - Drive creative ideas and differenciators through impactful media relations

- Develop and implement the social media and content creation strategies - Maintain strong working relationships with the most influential regional and local medias in the UAE - Develop a PR strategy through local and international medias and influencers hosting for F&B and resort in collaboration with different agencies and Head Office - Create materials such as press releases, PR campaigns, executive media briefings - Manage advertisement strategy in line with the goals and budget allocated - Develop strategy to increase F&B revenue and bring the developed concepts to life throughout all communication platforms - Collaborate with third party business associates like DTCM, fashion and retail brands to deliver creative partnerships for enhancing brand awareness - Develop the annual budget for the marketing department and its team

- Update and maintain relevant social media presence, including daily monitoring, content creation, planning, scheduling and daily reports - Assist coordinating and approving resort collaterals and reviewing alignment with brand standards - Coordinate with the resort teams for new Marketing activations - Coordinate Media and Influencer visits and planning itineraries - Provide input for social media campaigns and promotional activations on property - Prepare weekly reports and maintain regular contact with the whole Communications Team - Organize and coordinate photoshoots taking place on the property

- Development and implementation of the communication and content strategy for social networks - Organization of press and influencer welcomes - Organization and management of photoshoots - Content creation and production (advertising, marketing support) - Internal communication: preparation of memos, postings, newsletters - Reflection on environmental topics and project management

- Luxury Products & Services Management - Luxury Communication - Luxury Retail & E-Tail - Strategy of Luxury Brands Approach