Sandipan Ghosh

Purpose : Democratising Nutrition & Economic Empowerment to Indians ( Consumers & Farmers) at Affordable Prices

 Leading Sales & Marketing strategy in line with Business strategy for delivery of overall Top-line, Bottom-line & Market Share for the branded business of Prabhat Dairy. Have been driving the Sales & Marketing agenda through a 185 strong commercial teams across B2B, B2C and Food Service.  Create and Execute a new brand architecture for all 3 leading brands under Lactalis to match growth aspirations. Lead the Cash-flow and P&L responsibility at Lactalis India for Thirumala and Anik brands as well as the introduction of International

 Lead the launch of the Premium Chocolate brand to build an unassailable category leadership, handled portfolio of chocolates, countlines and compound in a strongly contested market.  Crafted the GTM strategy & processes with a dual focus on capability building in manufacturing as well as market penetration.  Under my leadership, business grew from INR 10 million per month to INR 50 million per month and continued growing at a double digit rate month on month    Initiated and Executed Patanjali Chocolate/ Energy Bars manufacturing alliance which includes end to end Strategy Initiation and built in efficiency through Optimized Purchase, Supply Chain and Product Innovation  Successfully crafted and executed the celebrity endorsement campaigns with the global icon Priyanka Chopra and the youth icon Siddharth Malhotra

 Transformed a silent product category of Soya to a buzzing aspirational food category with a deep focus on product innovation and brand building.  Re-invented the marketing culture of the organization from trade driven to consumer driven and helped build pan-India brand presence for Nutrela. Built brand strategy and launch plan for Nutrela and drove the market share growth for Nutrela Soya Foods from 60% to 75% in 2 years’ time frame, and grew Nutrela Table Spread to become a formidable second branded player after Nutralite.  Revolutionized the Food Industry with the launch of Nutrela Instant Soya Mixes in May 2014 for the first time in India; this product innovation was achieved by garnering deep consumer insight of product experience and expectations  Helped turnaround the Core Soya and Edible Oil business by crafting a stupendous growth of 22% in volume and 28% in value for the period 2013-14

 Lead charge for creating the culture and processes for marketing excellence at International Foodstuffs Co. by establishing consolidated retail partnerships across the MENA, South Africa and the rest of the African continent.  Instrumental in developing 2 Broad Categories for Ice creams London Dairy (Premium) and Igloo (Mass) out of the International Foodstuffs Co. portfolio  Helped the GCC business grow by an unprecedented 49% in value (USD 100mn) infusing a value of 32% across the portfolio of brands. Flagship Tiffany grew to 22% in market share value from 18% points in 2008-09 and all brands grew market share in the key geographies with shares registering a peak of 22% in the UAE and establishing market dominance in Oman, Qatar, Kuwait and KSA.  Under my leadership, margins in the GCC have grown from 10% to 23% over a period of 2 years notwithstanding a unstable market environment

 Instrumental in re-staging the Mother Dairy brand in the country by executing multiple brand launches and market penetration initiatives; Helped achieve disruptive market share and enviable mindshare within 4 years of marketing leadership with innovative product launches and brand growth strategies.  Introduced innovative product categories in the history of Indian Dairy Industry with the first ever Probiotic range of Dairy Products “B-Activ” and Probiotic milk drink “ Nutrifit” as well as launched Fortified Fresh Milk for the first time in India.  Re-invented the Ice-cream on demand experience with a brilliantly executed Ice-cream ‘trykes’ strategy; also fortified the category with the introduction of a range of new flavours + SKUs to cater to a diverse palette as well as diverse consumption habits of consumers. Helped turnaround the Ice cream category for Mother Dairy to its current #1 in Delhi NCR (upstaging Kwality Walls which as a perennial #1 brand in the category), #2 in Kolkata and #3 in Mumbai in terms of market share  Successfully launched Safal Frozen Food Range across Metros and Tier 1 + 2 cities of India with strategic channel management + retail management of over 2500 Mother dairy owned outlets for this brand

 Built a holistic business & marketing strategy for the then TATA Salt brand to help it nurture its global expansion plans.  Achieved highest evet Brand Equity Score for Tata Salt till date, while growing the markets share to 25%  Recorded highest sales volume and market dominance in South India  Became the first brand to launch Table salt in salt category in India

 With a deep focus on evolving consumer food aspirations & insights into their buying behavior, I grew MTR Foods into a pan India brand by introducing innovative product portfolio across diverse categories.  Disrupted Indian Food Industry with the MTR Ready To Eat Portfolio, Expand the Range of Instant Mixes Pan India , Successful Launch of MTR Softee Mixes and introduced ‘Single Serve’ Ready To Eat Range targeting Individual dwellers.  Conceptualised and executed first Flagship Store for MTR ‘Namma MTR ‘ across South India and internationally in Dubai and Singapore  Built MTR Foods from a INR 10 Cr company to INR 275 Cr Company in 4 years of leadership, while achieving a cash flow margin of over 20%