Sander Bruinsma

Culture Fitter is built on passion for people and entrepreneurship. It is our aim to find the best fit-for-culture candidates for companies in the PPE sector worldwide. Based on many years of experience on commercial, strategic and managerial level within and outside of the PPE industry, we offer our services and primarily focus on sales and marketing positions as well as C-level management. We understand company culture and growth strategies based on which we provide search solutions for fit-for-culture talented candidates. During interviews with candidates we go way beyond their CV in order to get to the core.

Brightlane is about development, growth and results. With our approach to strategy development and mergers & acquisitions and particpation, we provide guidance for companies, entrepreneurs and organisations. Personal relationships form the basis of our collaboration. We understand the business of true listening and turn ambitions into results. With clarity at every step along the way.

Participating in preparing a futureproof Curriculum of the International Business School; Faculty coach and Expert in field of OHR of classes during business projects; coach of 4th-year-students doing their year-end graduation project; co-writer of the new Business Plan project and project Entrepreneurship; Supervisor of students studying abroad or doing their outplacement; advisor role on mission and strategy.

Bata Industrials is world's leading safety shoe manufacturer. In my role as sales director I am sales and EBIT responsible as well as leading the internal and external European sales team covering the European markets as well as countries/regions such as Middle East, Botswana, Egypt and Singapore. Unifying and strengthening the European team and creating a stable working environment based on trust and commitment. After a long period of negative growth Bata Industrials picked up the positive sales trend again as of 2018 and is further growing today. In my role of MT member I contributed to the successful creation and implementation of the company's overall strategy including important aspects such as choosing the value proposition and creation of the company's mission, vision and (marketing-led) rebranding.

In my role as sales director I was responsible for growth of sales and EBIT level and leading the internal and external sales team. In 2016 Bekina Boots, leading producer of PU safety boots, experienced and all-time-high sales record that led to an investment of expansion of production capacity as to what it is today. The job also involved active involvement in changing the company's culture based on the Barrets Value Centre and the "6 batteries of Change" by Kurt Verweire & Co. Together with the CEO and supervisory board, the mission and vision was rolled out as part of the new strategy based on product leadership as a value proposition. Although living in The Netherlands, I was stationed in Kluisbergen, Belgium. The job involved extensive travelling worlwide.

Responsible for creation and implementation of export strategy, as part of the overall double digit international growth strategy of the company. Our vision is to create fashionable modern uniforms for police forces worldwide. Our mission is to offer innovation driven, high added value products and long-terms relationship with our customers. This has lead to succesful operations in the Princedom of Monaco, Princedom of Andorra, France, Portugal, Switzerland and Middle East.

Responsible for sales development at Dunlop Protective Footwear branded leisure and safety wellington boots in Southern Europe , Turkey, Hungary and Northern Africa. Sales into agriculture sector, food sector, retail and PPE sector. Expatriated to Valencia to create strategic position. Charged with management of local sales teams. Extensive travelling required.

Joyful Europe BV, sister company of Joyful Decorative Paper Co. Ltd in Shanghai. Co investor. In charge of developing sales in Europe of decorative paper and pvc foils for the knock-down furniture industry. Extensive travelling required.

Interim sales director responsible for Paris based sales office with sales into major international retail chains such as Carrefour and Intermarché. CeDo Household Products, part of Strategic Development Holding Delton AG, is manufacturer of polyethylene refuse bags, bin liners, ice cube bags, freezer bags etc sold under private label as well as Paclan branded. Area of responsibility: Southern Europe. Extensive travelling required.