Sandeep Pandey

I joined the WPP group in 2005 and held several key positions in these 17 years across Analytics, Consulting, Strategy, and digital transformation. I led these practices at market, regional and global level. I traveled extensively in these years and worked with large enterprises, tech giants and the startup world to provide solution for the growing problems of c-suite in measuring real-time effectiveness of marketing investments in driving growth and profitability.

My primary role as a global leader was to advocate ‘data centricity' as a strategic lever for business growth and demonstrate to clients that the need of the hour is evangelization of data and analytics. In this role, I worked with a global leadership team to drive strategic investments behind emerging practices - data & analytics. I led the launch of new products in the Marketing ROI & Strategy Consulting space with Artificial Intelligence and digital transformation at their core. In the quest to transform businesses using analytics and data science, I built a strong thought leadership to demonstrate excellence of our global data consulting practice in the industry.

Since Jan 2018, I led Wavemaker's rapid transformation in the Technology and Data Science discipline for all our clients in South Asia and emerging markets I led the creation of innovative product solutions in Marketing Analytics, Precision & Performance marketing, Sports analytics, Innovations Lab, digital transformation and setting up of some industry first DXP solutions for accelerating the changing digital economy with key businesses and consumer groups. Most of the processes and products have been acknowledged by leading global institutions as innovative use of data sciences to drive precision in forecast and helped my organization unlock new opportunities for businesses by strengthening their proposition.

At Maxus, another WPP company that was merged to form Wavemaker in Jan 2018, I led the Marketing Effectiveness practice for Asia Pacific. I led a blended team of technologists, scientists & digital practitioners that drove the deployment of some of the first DMP/CRM solution across many clients. Our structured data first/analytics driven approach proved to be very effective and increased business efficiency at clients by over 15-17%

Prior to my role at Maxus, I was at Mindshare (Another GroupM company) for 9 years serving Fortune 100 clients as Leader for their Consulting, Analytics & Intelligence practice. During my stint at Mindshare, I built our first ever comprehensive marketing measurement framework using agile methodologies to strengthen Mindshare's positioning in the marketing consulting discipline. I served clients in the digital consulting space providing digital effectiveness with end-to-end financial modeling for their businesses. It helped businesses gain market share from competing brands

Worked with New York-based provider of business research and analytics services to major FMCG and financial services companies worldwide. Led global projects providing strategic support for driving Marketing ROI, business intelligence and due diligence for acquisitions.

Worked with Apollo Tyres innovation unit, which was foraying into online sports & games. Responsible for business development and expansion of its diversified portfolio into online sports and gaming

Worked with the world's largest direct selling company to provide analytics and intelligence support to increase returns from marketing efforts and advertising. I was responsible for research & analytics to support pricing, merchandising, packaging decisions, advertising, and due diligence for new product/category launch into the Indian market.

Began my career as a Management Trainee at HCL and later moved to the Business Analyst role. I was part of the 6-member core team sponsored by the CEO for reengineering all business processes at HCL. This pushed me into working in an agile ecosystem and grasp the operational benefits to the company in the long run